Growth Marketing Director
Job Description
Veeam, the #1 global market leader in data resilience, believes businesses should control all their data whenever and wherever they need it. Veeam provides data resilience through data backup, data recovery, data portability, data security, and data intelligence. Based in Seattle, Veeam protects over 550,000 customers worldwide who trust Veeam to keep their businesses running. Join us as we move forward together, growing, learning, and making a real impact for some of the world’s biggest brands. The future of data resilience is here - go fearlessly forward with us.
About the Role
We’re looking for a Director of Growth Marketing who is unapologetically pipeline-obsessed and built to scale revenue engines, not just activities.
This role owns digital-driven pipeline generation across Enterprise and Commercial/Volume segments in the Americas. You will define the growth strategy, lead a high-performance team, and build predictable, demand engines that directly influence revenue outcomes.
You are equal parts strategist, operator, and performance leader. You think in funnel math. You forecast pipeline like a CFO. You use AI and automation as force multipliers. And you build systems that scale.
If you treat experimentation like a competitive sport and hold yourself accountable to revenue targets, you’ll thrive here.
What You’ll Own
Pipeline & Revenue Accountability
- Own pipeline targets across Enterprise and Volume segments
- Forecast pipeline contribution, coverage ratios, and ROI across all digital channels.
- Design growth models that map spend to revenue outcomes with clarity and predictability.
Growth Strategy & Execution
- Develop and lead the full-funnel growth strategy from awareness to opportunity creation
- Build always-on, demand engines across paid media, ABM, lifecycle, and conversion optimization
- Architect scalable acquisition frameworks across LinkedIn, SEM, paid social, retargeting, content syndication, and partner ecosystem in partnership with global teams.
AI-Driven Growth Innovation
- Operationalize AI across campaign development, segmentation, personalization, performance optimization, and reporting
- Leverage intent data and predictive insights to accelerate account-based plays
- Continuously test, learn, and optimize across landing pages, messaging, offers, and journeys
Team Leadership & Cross-Functional Alignment
- Lead a high-performing growth marketing team (Director/Sr Manager/Managers)
- Align tightly with Sales, SDR, Global Marketing, Field Marketing, and Channel leaders to improve:
- Pipeline coverage
- Conversion rates
- Sales velocity
- Deal acceleration
- Create clear reporting frameworks and executive-level performance narratives
Budget & Performance Management
- Own and optimize digital budget allocation across channels
- Build quarterly and annual performance forecasts
- Drive efficiency metrics including CAC, cost-per-opportunity, and pipeline ROI
You’re a Fit If…
- You’ve owned pipeline targets, not just lead metrics
- You’ve built multi-million dollar demand engines in B2B SaaS
- You’re AI-native and actively leverage AI to accelerate scale and productivity
- You think in conversion math and performance models
- You move seamlessly from board-level strategy to tactical execution
- You never launch a campaign without a hypothesis
- You build clarity, momentum, and accountability across teams
- You thrive in high-growth, high-expectation environments
Experience
- 8–12+ years in Growth Marketing, Revenue Marketing, Digital Demand Gen, or Performance Marketing
- 3–5+ years leading teams with direct accountability for pipeline contribution
- Proven ownership of multi-million dollar pipeline targets
- Deep experience in B2B SaaS (AI, cybersecurity, DevOps, data, or cloud preferred)
- Strong ABM and intent-data expertise (e.g., 6sense, Bombora, Tableau, Power BI)
- Advanced MarTech and GTM stack knowledge including:
- HubSpot or Marketo
- Salesforce
- LinkedIn Ads
- Google Ads
- AI tools and automation platforms
- Strong experimentation mindset with full-funnel optimization experience
What You Get
- High visibility across executive leadership
- Direct ownership of pipeline impact
- Authority to build and scale real growth engines
- Opportunity to shape Americas GTM strategy
- A leadership team that values measurable revenue impact
If you’re the kind of leader who builds growth engines that compound not campaigns that fade we want to meet you.
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What you'll get
- Unlimited paid time off, 12 paid holidays, plus 4 extra global VeeaMe Days for self-care and 24 paid volunteer hours annually through Veeam Cares
- Paid parental leave: 8 weeks for all parents, 16 weeks for birthing parents
- Medical, dental, and vision coverage starting on your first day
- Mental health support, therapy sessions, and digital wellness tools via our Employee Assistance Program
- 401(k) retirement plan with company matching contributions
- Fertility, adoption, and surrogacy support through Maven, plus paid volunteer time
- AirVet: 24/7 virtual veterinary care at no cost
- Legal services, identity protection, and supplemental health insurance options
- Tax-advantaged spending accounts for healthcare, dependent care, and commuting
- Opportunities to learn and grow through on-demand libraries (LinkedIn Learning, O’Reilly), mentoring, workshops, and learning events like our annual Global Day of Learning
Compensation Transparency
Veeam is committed to pay transparency and equitable compensation. For this role, the compensation range below reflects the expected total target compensation (TTC), inclusive of base pay and a competitive performance-based bonus. For roles with a commission plan, the compensation range represents On Target Earnings (OTE), which includes base salary plus variable commission. When determining compensation, Veeam takes into consideration factors such as experience, education, skills, and geographic zone. Offers are typically made below the midpoint of the range.
In addition to compensation, Veeam provides a comprehensive benefits package, including health coverage, retirement plans, and unlimited time off.
Please note that any personal data collected from you during the recruitment process will be processed in accordance with our Recruiting Privacy Notice.
The Privacy Notice sets out the basis on which the personal data collected from you, or that you provide to us, will be processed by us in connection with our recruitment processes.
By applying for this position, you consent to the processing of your personal data in accordance with our Recruiting Privacy Notice.
By submitting your application, you acknowledge that the information provided in your job application and any supporting documents is complete and accurate to the best of your knowledge. Any misrepresentation, omission, or falsification of information may result in disqualification from consideration for employment or, if discovered after employment begins, termination of employment.
