Principal Product Manager

ABOUT US

At the heart of AG1 lies a commitment to our mission to empower people to take ownership of their health. Since 2010, we've dedicated ourselves to bringing Foundational Nutrition to people around the world. 

Our ethos is deeply rooted in science, with an unwavering dedication to continuous improvement. We leverage and contribute to the latest research to deliver a powerful, straightforward solution for optimal health to our customers. We harness the finest ingredients so that every scoop of AG1 gives you the nutrients you need with the simplicity you want in a daily routine.

Likewise, our organization puts the same energy into creating an environment that is a reflection of the cultural values that define who we are and how we work together. These seven values— One Spectacular Life, Customer Obsessed, Radical Ownership, High Performance, Courage, Amazing Humans and Continuous Pursuit of Excellence —are a representation of the high standards we set, and hold ourselves accountable to, when it comes to building our global team.

THE ROLE

AG1 is seeking a highly skilled Principal Product Manager with a strong background in DTC (Direct-to-Consumer) and eCommerce to join our Growth & Operational Engineering team. Reporting to the VP of Growth & Operational Engineering, you will play a central role in driving technical product solutions that enhance our DTC customer experience and support critical eCommerce operations. Working in close collaboration with business Product Managers and department leads, you will lead a team of Designers and Engineers to oversee multiple technical product lines. These lines support cross-functional teams in areas including CRO/Paid Acquisition, Brand & Corporate Partnerships, Supply Chain, Marketing Operations, Customer Experience & Retention, Customer Happiness, International Markets, and Commercialization.

As a Principal Product Manager, you will partner with one or more departments to deeply understand their DTC and eCommerce objectives, translating these into clear technical requirements. Your leadership throughout the product development lifecycle will ensure alignment with AG1’s vision, enabling us to deliver innovative, optimized, and high-value technical products to our customers in a dynamic environment.

WHAT YOU’LL DO

• Act as the primary owner of technical product development across multiple DTC and eCommerce-focused domains, collaborating with design and engineering to deliver high-impact user experiences.
• Partner with stakeholders to define and implement a technical product vision and strategy that aligns with our DTC and eCommerce goals.
• Manage the technical product portfolio for Software Engineering, Design, and Application & Systems teams.
• Define and prioritize DTC-focused product features and create requirements that align with business drivers and customer needs.
• Develop and communicate clear roadmaps for engineering teams, ensuring alignment with both tactical and strategic business objectives.
• Provide executive stakeholders with updates on progress, risks, and milestones for technical products.
• Promote a culture of innovation, continuous improvement, and testing within technical teams.
• Identify and pursue opportunities for technical advancements that drive eCommerce and subscription growth.
• Establish and track KPIs to measure success and enhance DTC and eCommerce product performance.
• Ensure compliance with industry, security, and regulatory standards in all technical products.
• Work closely with external engineering partners to build scalable and cost-efficient solutions that support AG1’s growth.
• Implement security and performance optimizations to reinforce AG1’s position in the DTC market.
• Stay current with technology trends, making recommendations to enhance AG1’s technical capabilities.

WHAT WE'RE LOOKING FOR

• Bachelor’s degree in Computer Science, Engineering, or a related field; an MBA or equivalent experience is a plus.
• At least 8 years of experience in technical product management or engineering, with a proven track record of managing technical product lines in DTC and eCommerce settings.
• Expertise with technical products in DTC websites, CPG customer experiences, Commerce, Subscription, Data, Supply Chain, and Finance is required.
• Strong technical expertise across front-end, back-end, and infrastructure technologies, particularly within eCommerce contexts.
• Demonstrated experience leading cross-functional teams in a fast-paced, dynamic environment focused on DTC growth.
• Excellent communication skills, with the ability to translate technical concepts for both technical and non-technical audiences.
• Solid background in Agile & Scrum methodologies and the ability to manage multiple projects simultaneously.
• Direct experience in eCommerce and subscription technology; DTC eCommerce experience is highly valued.
• Experience working with onshore and offshore development teams.
• Familiarity with third-party tools, including CMS platforms (e.g., Sanity), CRM systems (e.g., Salesforce), e-commerce platforms (e.g., Shopify), and marketing tools.
• Strong problem-solving skills and a proactive approach to identifying and tackling technical challenges.
• Business acumen, with a strong ability to align technical product strategies to AG1’s DTC goals.
• Knowledge of UI/UX principles and user-centered design concepts is highly desirable.

WHAT’S IN IT FOR YOU?

• Competitive compensation and performance-based incentive plans.
• A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one.
• A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
• A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
• A high-growth, dynamic environment with opportunities for your direct impact to be felt.
• Paid holidays, company-wide mental health days, and unlimited PTO (based on your country of residence).
• In-person team meetups for optimal collaboration, team building and accelerating productivity.
• A work environment and culture that is based on high performance, productivity and continuous improvement. 
• The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day.
• Access to AG1 products and branded swag. 
• Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members. 
• All other benefits and insurances as required by law, based on your specific country of residence.

AG1 is dedicated to providing equitable and competitive compensation & benefits packages. For this particular role, the base salary range is $170,000 - $200,000 and will ultimately be decided at the offer stage, based on an individual candidate’s level of skills and experience aligned with the needs of this role. Base salary is one component of total compensation for this position. We provide a competitive mix of base salary, performance bonus, and stock option allocation for eligible roles.

AG1 is an Equal Opportunity Employer. We are committed to inspiring fulfilling lives, starting with a focus on health and we believe this starts in the workplace. We do this by providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where all team members can thrive, feel a sense of belonging, and make a difference in the world together. We do not discriminate based on age, race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, veteran status, disability, or any other status protected by law. We are an equal opportunity employer.

Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.