Senior Media Buyer (Social) - 55478336695

Job Description

Job Title: Senior Media Buyer – Social

Job Type: Full-time / Remote

Work Hours: PST

Job Overview

We’re helping our client, a fast-growing eCommerce brand, find a Senior Media Buyer (Social) to scale and optimize paid social performance across Meta (Facebook/Instagram), TikTok, and emerging platforms.

In this role, you’ll own large paid social budgets end-to-end—driving efficient customer acquisition, testing creative and audience strategies, and optimizing campaigns to hit key performance goals such as ROAS, CPA, and LTV.

Responsibilities:

• Develop and execute paid social strategies across Meta (Facebook/Instagram) and TikTok
• Launch, manage, and optimize campaigns across multiple objectives (awareness, traffic, conversions, retargeting)
• Conduct audience research and build custom, lookalike, and retargeting audiences
• Collaborate closely with creative teams on ad concepts, copy, and video/visual direction
• Implement structured testing frameworks for creatives, audiences, and campaign structures
• Analyze performance data and optimize toward key KPIs (ROAS, CPA, LTV)
• Manage significant daily and monthly ad spend while maintaining profitability targets
• Stay up to date on platform changes, new features, and social commerce trends

Requirements

• 4+ years experience in social media advertising with focus on Meta and TikTok
• Proven success managing $75K+ monthly social ad budgets with strong ROAS
• Deep understanding of social media algorithms, audience targeting, and creative optimization
• Experience with Ads Manager, TikTok Ads Manager, and third-party tools (Triple Whale, Northbeam, etc.)
• Strong creative instincts and ability to identify winning ad concepts
• Consumer goods, e-commerce, or health/wellness industry experience preferred
• Meta Blueprint and TikTok advertising certifications a plus