Performance Marketing Specialist (Web)

Job Description

We are looking for a Performance Marketing Specialist to join our Web Subscription business. This role sits at the core of our growth engine and is responsible for scaling acquisition across Google Ads and Meta Ads, with a strong focus on profitability, experimentation, and long-term value.

This is a hands-on role for someone who has already operated at scale, is comfortable managing 8-figure monthly budgets, and understands how performance marketing works in subscription-based businesses.

You will work in a cross-channel environment (Search + Social), closely connected with Product, Data, Creative, and Lifecycle teams, and contribute directly to the growth of some of our most relevant Web products.

What you will do

• Own and scale performance across Google Ads (Search, Performance Max, Discovery) and Meta Ads for Web subscription products
• Manage and optimize 8-figure monthly budgets, ensuring efficiency, scalability, and profitability
• Drive acquisition with a strong focus on LTV, CAC, payback and cohort performance, not just short-term CPA
• Design and run experimentation roadmaps across channels, creatives, audiences, and bidding strategies
• Collaborate closely with Creative teams to build and iterate high-impact creative testing loops
• Work with Product and Lifecycle teams to improve onboarding, conversion, retention and renewal flows
• Analyze performance at a granular level and translate insights into clear, actionable decisionsco
• Contribute to the launch and scaling of new acquisition channels (e.g. TikTok, Reddit, new discovery formats) as part of a cross-channel strategy
• Act as a senior contributor within the team, helping raise the bar in execution, thinking and best practices

How we think about this role

This is not a “SEM Specialist” or a “Paid Social Operator” role.

We are looking for someone who:

• Thinks in systems, not channels
• Optimizes for long-term growth, not short-term wins
• Is comfortable owning complexity and making trade-offs at scale
• Is used to working in very fast-paced, high-intensity environments, where priorities evolve quickly and execution speed matters

Why join us

• Work on large-scale Web subscription products with real impact
• Operate at a level of spend and complexity few teams reach
• Be part of a modern Performance Marketing organization with a cross-channel mindset
• High ownership, strong collaboration with Product, Data and Creative teams

Requirements

Must-have

• Strong hands-on experience managing Google Ads and Meta Ads at scale
• Proven ownership of 8-figure monthly budgets in performance marketing environments
• Deep understanding of performance fundamentals: bidding, auction dynamics, incrementality, attribution, experimentation
• Data-driven mindset with the ability to interpret performance beyond surface metrics
• Experience working in fast-paced, high-growth environments

Nice-to-have

• Background in subscription-based businesses (Web or Apps)
• Familiarity with LTV models, cohorts, churn, renewals and payback periods
• Experience launching or scaling new paid channels beyond Google and Meta
• Exposure to CRO, funnels and lifecycle marketing

Benefits

Growth and career development

• At Leadtech, we prioritize your growth. Enjoy a flexible career path with personalized internal training and an annual budget for external learning opportunities.

Work-Life balance

• Benefit from a flexible schedule with flextime (7 - 9:30 a.m. start, 3:30 - 6 p.m. end) and the option of working full remote or from our Barcelona office. Enjoy free Friday afternoons with a 7-hour workday, plus a 35-hour workweek in July and August so you can savor summer!

Comprehensive benefits

• Competitive salary, full-time permanent contract, and top-tier private health insurance (including dental and psychological services).
• 25 days of vacation plus your birthday off, with flexible vacation options—no blackout days!

Unique Perks

• If you wish to come, in our office in Barcelona you’ll find it complete with free coffee, fresh fruit, snacks, a game room, and a rooftop terrace with stunning Mediterranean views.
• Additional benefits include ticket restaurant and nursery vouchers, paid directly from your gross salary.

Join us in an environment where you’re free to innovate, learn, and grow alongside passionate professionals. At Leadtech, you’ll tackle exciting challenges and be part of a vibrant team dedicated to delivering exceptional user experiences

Sounds good? Apply now! We’re looking forward to getting to know you.

Equal Employment Opportunity Employer:

Leadtech is an Equal Employment Opportunity (EEO) Employer, which means we encourage applications from people with different backgrounds, interests, and personal circumstances. Our team welcomes applicants regardless of their race, gender, age, religion, nationality, sexual orientation, gender identity, gender expressión and/or disabilities. All we need is your high energy, skills, and willingness to be a part of a great project!

Location

You'll have the flexibility to choose whether you'd like to come to the office every day, from time to time, or work fully remote. We want you to find the best combination for you.

If you prefer to be surrounded with amazing people, our exceptional office is in Barcelona’s Blue Building, located right on the city's seafront. Besides our stunning views, you’ll enjoy our office perks such as free fruit, snacks, and coffee and you’ll also be able to take part in our Mario Kart and table tennis competitions.

The personal data you provide will be processed in order to manage your candidacy for the corporate selection processes that fit your profile. If you wish, you can exercise your rights of access, rectification or cancellation by writing to our address (Avenida Litoral, 12-14, 5ta planta. Barcelona. 08005) or to the email address [email protected], attaching to your request a document that can validate your identity.