Sr. Customer Marketing Manager

Job Description

Who is Eleos Health?

Today, more people than ever are speaking publicly about their mental health. Whether it's ourselves, our friends and family or even public figures, taking care of your behavioral health is no longer a taboo, it's vital, and it's only human. Eleos is on a mission to help deliver the world's most effective behavioral care through data, measurement, and personalization. Or simply put, 

We want to give clinicians the support they need to do the important work only they can do.

What is this opportunity?

As a Senior Customer Marketing Manager at Eleos Health, you will lead and build our customer marketing function from the ground up. This role requires a dynamic and strategic marketer with a deep understanding of customer needs and a proven track record in driving engagement and advocacy. Your primary focus will be to deepen relationships with our customers, turn them into brand advocates, increase customer loyalty, retention, and overall satisfaction. You’ll create and manage retention, growth, and advocacy campaigns and ongoing communications as well as strategize how to leverage customer events and community to empower our customers to achieve success through Eleos.

Who are you? 

You are a self-sufficient, detail-oriented marketing professional with a strategic mindset and a proven ability to build customer marketing programs from scratch. With at least 5 years of marketing experience and expertise in customer engagement, advocacy, or loyalty programs, you thrive in dynamic environments. You understand the power of data and technology, and you excel at creating meaningful connections that drive customer satisfaction and business growth. A passion for healthcare or behavioral health software is a plus.

How will you contribute?

As a Senior Customer Marketing Manager, you will:

Drive Customer Advocacy and Growth: Drive programs that inspire customers to provide referrals, testimonials, and references. Identify cross-sell and upsell opportunities by collaborating with sales and customer success teams.

Lead Customer Engagement Programs: Create strategy for and lead customer engagement and communication initiatives, including in-person and virtual events, workshops, and community-building activities, to increase loyalty and retention.

Enhance the Customer Journey Through Marketing Campaigns: Design and manage post-sale campaigns, ensuring a seamless customer journey and promoting cross-sell and upsell offers throughout their relationship with Eleos. 

Create High-Impact Customer-Centric Content: Build relationships with Eleos’ customers to develop customer-focused content, including presentations, testimonials, and case studies. Manage our customer newsletter series, working with a variety of audiences to ensure compelling and fresh content.

Harness Data-Driven Customer Insights: Develop a framework for collecting and analyzing customer data to understand behaviors, identify trends, and tailor marketing strategies that improve customer experience and engagement.

Measure and Report Success: Define, track, and report on customer marketing KPIs such as engagement rates, advocacy metrics, upsell/cross-sell conversions, and retention rates to measure the impact of marketing initiatives and provide insights for improvement.

Collaborate Across Teams: Work closely with Product, Sales, and Customer Success teams to create aligned customer communications and ensure a unified, customer-centric approach across all touchpoints.

Advise and Manage Customer Technology Infrastructure: Responsible for partnering with Customer Success and RevOps to identify, evaluate, and implement customer marketing technology solutions (e.g., CRM, customer success platforms, marketing automation tools) to build scalable systems for customer engagement, advocacy, and tracking.

What qualifications and skills will help you be successful?

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in marketing, with a focus on customer marketing, customer engagement, or advocacy.
• Familiarity with marketing platforms like HubSpot and Salesforce, as well as customer engagement tools. 
• Proven experience in building customer marketing programs from scratch.
• Expertise in building and managing customer communities and activating brand ambassadors/evangelists
• Strong understanding of behavioral health or healthcare software is a plus.
• Self-sufficient, detail-oriented, and results-driven with a strategic mindset.
• Skilled in managing multiple projects and stakeholders
• Excellent communication and interpersonal skills, with a passion for building lasting customer relationships.

This is a unique opportunity to join a startup that is having a meaningful impact on the well-being and mental health of thousands. We have:

• A product that positively impacts peoples' lives every single day.
• A team of amazing people with a shared vision and the infinite drive to make it happen
• The pay range for this position is $140,000-$150,000 per year. The determination of what a specific employee in this job classification is paid depends on a number of factors, including, but not limited to, prior employment history/job-related knowledge, qualifications and skills, length of service, and geographic location.
• In addition to your compensation, we offer wide and generous health benefits, significant equity and 401(k) plans matched to 4%.
• Opportunity to build, grow and become highly instrumental in shaping how technology can increase the effectiveness of therapy.
• Hybrid & remote work opportunities. 
• Mental health days off you can take any given moment simply because you need them.