Associate Marketing Manager

Job Description

Sawhorse Interactive, an award-winning creative studio based in Los Angeles, is at the forefront of immersive experience design, creating captivating digital worlds that connect brands to audiences in fresh, interactive ways. With clients like Walmart, Dreamworks, NBCU, Coca-Cola, Lamborghini, and more, we’re known for our high-quality, on-brand experiences that are as fun as they are visually striking.

Our Releases Include:

• Walmart Discovered - 2024 ADDY Winner
• Alo Sanctuary
• Stranger Things Immersive Watch Party - 2022 PGA Award Nominee
• Tommy Play - Webby Award Nominee
• Elton John’s 'Beyond The Yellow Brick Road'
• Fashion Klossette and numerous digital fashion pieces on web3 platforms.

Sawhorse Interactive seeks an Associate Marketing Manager to join our mission to lead the next wave of branded, immersive gameplay. This role emphasizes project management and campaign leadership across custom-built, user-generated content (UGC) games and metaverse experiences. With a primary focus on Roblox, you will help design and execute multi-channel campaigns, taking Sawhorse’s experiences to the next level in gaming and metaverse marketing. As the company continues building best-in-class experiences for top brands, artists, and TV and film titles, You will play a pivotal role in leading and overseeing the execution of Go-to-Market campaigns for the marketing department. Knowledge of all major UGC gaming and metaverse platforms is key.     

This position requires a strong strategic mindset, attention to detail and a track record of organization and ownership. Alongside the ability to take initiative and anticipate needs, exceptional communication skills, and a passion for gaming and emerging media.

Responsibilities

• Project Management: Lead the execution of 360 Go-to-Market campaigns, coordinating across multiple teams to ensure timely and successful launches.
• Team Collaboration: Partner with Marketing, Creative, and Post-Production teams, aligning asset development with marketing strategy.
• Budget Oversight: Support marketing campaign budgeting to ensure goals are met and funds are allocated efficiently.
• Cross-Functional Pipeline Development: Innovate and build workflows to streamline operations and enhance collaboration across departments.
• Stakeholder Engagement: Foster relationships with vendors, influencers, and brand partners to strengthen campaign reach and impact.
• Paid Media Management: Own strategies and reporting across core advertising platforms to optimize campaign performance.
• Community Management: Guide the Community Manager in crafting narratives and strategies aligned with primary campaign goals.
• Market Awareness: Stay updated on trends in gaming culture and emerging media, particularly within Roblox and the metaverse.

Requirements

A strong candidate for this position should have the following qualities:

• Minimum 3 years in high-scale project management in advertising, marketing, or entertainment.
• Minimum 3+ years of experience in Advertising, Marketing, Entertainment or a related field
• Experience leading and influencing cross functional teams in a fast pace environment
• 1+ years of experience managing teams
• Experience leading product Go-to-Market campaigns from conception to fulfillment
• Strong and professional writing skill set with experience regularly presenting to executive audiences
• Passion for gaming and web3 space
• Ability to anticipate needs and the organizational skills necessary to keep up with several unique projects at once
• Detail-oriented and proactive, with the demonstrated ability to work independently
• Ability to multitask and prioritize projects based on deadlines
• Proficient in social media and digital media
• Knowledge of the gaming industry, gaming culture, and Roblox is highly desired

Nice To Haves

• Enthusiasm for emerging media, technology, and the metaverse
• Agency experience highly preferred
• Intermediate knowledge of the Roblox and Fortnite community expectations
• Intermediate knowledge of web3 platforms
• Experience with digital fashion on Roblox, Zepeto, Decentraland, or similar avatar platforms
• Experience in gen AI, AR, VR etc a plus

Our office is located in Los Angeles. You will have the option to work from our office or remotely. US-based is preferred.

This position is generally M-F 9:00 AM - 7:00 PM (PST), and will start with a freelance probation period of 90 days, and then move to full time if everyone is aligned.

Benefits

• $60,000 - $80,000 Annual Salary
• Annual bonus structure
• Full Coverage – Medical, Vision, and Dental
• PTO
• 401(k) company matching

Sawhorse Productions is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Sawhorse Productions will provide reasonable accommodations for qualified individuals with disabilities. Sawhorse Productions will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.