Director of Product Marketing, Emerging Products

Job Description

**REMOTE ROLE FOR EAST COAST APPLICANTS**

Position Overview

As the Director of Product Marketing, Emerging Products at G-P, you will be responsible for driving go-to-market strategies, crafting compelling product narratives, and translating highly technical solutions into clear, value-driven messaging that resonates with B2B SaaS buyers. This role will be pivotal in helping customers understand and adopt G-P’s cutting-edge AI-powered capabilities and emerging technologies.

The ideal candidate is an expert in simplifying complex products and features for enterprise buyers while supporting product-led growth (PLG) motions. You will collaborate closely with product, marketing, and revenue teams to ensure seamless execution of marketing initiatives that drive adoption and retention.

Key Responsibilities:

1. Customer-Centric Leadership
• Champion customer-centric thinking to help G-P deeply understand and address the needs of B2B SaaS buyers.
• Develop detailed personas and customer journeys, ensuring marketing strategies align with the decision-making processes of target audiences.
2. Compelling Product Positioning & Messaging
• Translate highly technical and AI-driven product features into compelling, value-based messaging tailored to buyers’ business needs.
• Craft differentiated narratives that resonate with C-suite executives, HR professionals, and other key decision-makers in the global hiring space.
3. Tailored Messaging for Use Cases and Segments
• Develop positioning frameworks for different use cases, industries, and market segments to drive relevancy and adoption.
• Collaborate with product teams to ensure technical advancements align with customer needs and market opportunities.
4. Strategic Campaign Collaboration
• Provide strategic insights for integrated marketing campaigns that emphasize the real-world impact of G-P’s platform and its innovative technologies.
• Partner with the brand, creative, and demand generation teams to design campaigns that attract and convert high-value buyers.
5. Technical Product Storytelling
• Lead efforts to tell a cohesive story around G-P’s advanced features, particularly AI and emerging technologies, making them accessible and compelling to non-technical buyers.
• Create and refine content, including white papers, webinars, and product videos, that demonstrate technical capabilities in business terms.
6. PLG-Focused Initiatives
• Design strategies to drive self-serve adoption, trial conversion, and activation for technical features and tools.
• Socialize user insights to improve onboarding, retention, and customer experience for PLG users.
7. Cross-Functional Collaboration
• Build and maintain exceptional relationships with product, engineering, marketing, and sales teams to align efforts and ensure marketing success.
• Act as a translator between technical and non-technical teams to ensure messaging clarity and consistency.
8. Metrics & Optimization
• Define, track, and analyze KPIs to measure the success of product marketing initiatives.
• Use data to optimize messaging, campaigns, and go-to-market strategies.

What You’ll Need to Succeed:

• 10+ years of product marketing experience in B2B SaaS, with a proven ability to market highly technical products to business-focused buyers.
• 4+ years leading high-performing teams
• Demonstrated expertise in crafting value-driven narratives for AI-powered features and emerging technologies.
• Proven success in driving adoption of technical solutions across the spectrum of PLG strategies through enterprise marketing.
• Exceptional storytelling skills with the ability to distill complex technical features into benefits that resonate with business buyers.
• Expertise in creating GTM strategies for technical products that integrate seamlessly with both sales and PLG motions.
• Ability to tailor messaging for different use cases, industries, and customer segments.
• Strong relationship-building and collaboration skills across technical and non-technical teams.
• Familiarity with AI technologies, PLG metrics (e.g., activation rates, trial conversion, NPS), and tools that support product adoption and engagement.
• Experience working closely with engineering and product teams to align technical roadmaps with marketing efforts.
• Demonstrated use of analytics, metrics, and benchmarking to drive decisions

#LI-REMOTE #LI-LM1