Lifecycle Marketing Manager

Job Description

At Motive, the growth marketing organization is responsible for maximizing customer acquisition and revenue growth across all that we do. The responsibilities of the team span the entire customer journey - from building awareness to first touchpoint to trial, purchase and expansion. We put the user first - ensuring we are delivering on our core value proposition and putting the right message in the right moment. 

We are seeking a data-driven and strategic Lifecycle Marketing Manager to lead our lifecycle marketing efforts in partnership with our sales team. This person will play a key role in developing and optimizing a comprehensive lifecycle marketing strategy to nurture leads, engage customers, and drive conversions for our enterprise B2B audience. The ideal candidate will bring a strong analytical approach to managing campaigns, executing experiments, and reporting on performance metrics that align with business goals. This role reports to the Director of Growth Marketing.

This role is remote and based in the US.

What You'll Do:

• Build strategy for email marketing to meet brand awareness, lead generation and revenue growth goals - including roadmap, calendar, prioritization, targeting, messaging and measurement.
• Plan, own, and operate integrated go-to-market efforts across multiple channels (sales, email, in-app, etc)
• Apply expertise in marketing technology, targeting and tracking to implement campaigns and apply ongoing optimizations.
• Track email volume and performance, regularly provide relevant and digestible insights to various internal audiences.
• Deeply understand our buyers across all market segments and use stage based and specialized ICP targeting. 
• Collaborate with creative, content and product teams to drive creative strategies and articulate Motive’s value proposition through sight, sound, and motion.
• Partner with analytics, marketing operations, and web team to generate timely and accurate reporting and dashboards.
• Work cross-functionally on GTM initiatives to improve overall seller efficiency, support new product and feature rollouts, new markets and more.
• Always be testing and learning:  audiences, images, copy, content, offers, and measurement methodologies. 
• Build and deliver presentations to share results, insights and opportunities with leadership and larger team.
• Act as a CRM marketing subject matter expert, blending the art & science with a growth mindset to maximize impact and value.

What We're Looking For:

• 4-7+ years of experience working in email/CRM/lifecycle marketing, ideally within a buyer stage-based, data-driven, experimental, continuously optimized, integrated campaign model.
• At least 2+ years B2B experience, Saas/enterprise software a plus.
• 1+ year running orchestrated outbound experiments with seller teams.
• A customer-first mindset and a passion for crafting targeted, impactful user experiences.
• Experience balancing brand awareness and demand goals.
• Expert knowledge of digital marketing technologies including MAPs and CRMs (Marketo, SFDC experience preferred), pixel tracking, ad ops, attribution, campaign set up and tracking.
• Experience owning & managing email campaigns and delivering against brand and revenue goals.
• Mastery of cross-functional collaboration (especially with sales) and project management.  
• Strong communication skills and the ability to present data-driven insights and strategies to cross-functional stakeholders.
• High attention to detail, focused on accuracy, creates polished deliverables, organized and able to juggle multiple priorities.
• A constant learner who stays on top of the changing digital marketing landscape, including AI and smart automation.
• Bachelor's degree in marketing, business or related field.