Product Marketing Manager

Job Description

The Role

We are seeking an experienced Product Marketing Manager with a strong background in healthcare B2B and B2B2C strategies to join our team. This individual will play a pivotal role in driving the success of our products by translating market insights into actionable strategies, ensuring alignment across departments, and communicating our value proposition to customers and stakeholders.

This position is not eligible to be performed in Hawaii.

What You’ll Do

• Market and Customer Understanding
• Conduct market research to deeply understand the healthcare industry, including key trends, competitive landscape, and customer needs
• Identify and segment target audiences across B2B and B2C channels, developing buyer personas that reflect their unique challenges and goals
• Product Positioning and Messaging
• Develop and articulate clear, compelling product positioning and messaging tailored to different stakeholders, including healthcare employers and consumers
• Collaborate with product management to ensure alignment between product capabilities and market needs
• Go-to-Market Strategy
• Design and execute company-wide go-to-market plans for new product launches, features, and enhancements, ensuring timely delivery and cross-functional alignment
• Define KPIs for product marketing initiatives and track performance against objectives
• Sales Enablement
• Partner with sales teams to develop effective tools, resources, and training materials, such as pitch decks, one-pagers, and case studies
• Communicate value propositions and differentiation to sales teams to enable success in B2B2C environments
• Cross-Functional Collaboration
• Work closely with product management, engineering, sales, and customer success to align strategies and drive cohesive execution
• Act as the voice of the customer in internal discussions, influencing product development and strategy decisions
• Demand Generation and Customer Engagement
• Collaborate with marketing teams to design campaigns that drive demand among both B2B partners and end consumers
• Support customer retention strategies by gathering feedback, monitoring satisfaction, and refining messaging as needed

Who You Are

• 5+ years of experience in product marketing, with a focus on B2B and B2B2C models in the healthcare sector
• Strong understanding of the healthcare market, including employer and patient needs
• Proven experience with market research, positioning, and go-to-market strategy development
• Excellent cross-functional collaboration skills and the ability to influence stakeholders at all levels
• Strong written and verbal communication skills, with a track record of creating impactful marketing materials
• Data-driven mindset with the ability to analyze and interpret marketing and sales metrics
• Familiarity with product management processes and agile methodologies is a plus
• Bachelor’s degree in marketing, business, healthcare management, or a related field; an advanced degree is a plus

Benefits

Fundamentals:

• Medical / Dental / Vision / Disability / Life Insurance 
• High Deductible Health Plan with Health Savings Account (HSA) option
• Flexible Spending Account (FSA)
• Access to coaches and therapists through Modern Health's platform
• Generous Time Off 
• Company-wide Collective Pause Days 

Family Support:

• Parental Leave Policy 
• Family Forming Benefit through Carrot
• Family Assistance Benefit through UrbanSitter

Professional Development:

• Professional Development Stipend

Financial Wellness:

• 401k
• Financial Planning Benefit through Origin

But wait there’s more…! 

• Annual Wellness Stipend to use on items that promote your overall well being 
• New Hire Stipend to help cover work-from-home setup costs
• ModSquad Community: Virtual events like active ERGs, holiday themed activities, team-building events and more
• Monthly Cell Phone Reimbursement