AP- Digital Marketing Specialist

Job Description

Position: Digital Marketing Specialist

About the Role:

We are seeking a highly motivated and creative Digital Marketing Specialist to join our dynamic marketing team. This role is perfect for someone with a passion for digital marketing and a desire to drive engagement through innovative campaigns. The Digital Marketing Specialist will be responsible for the development, execution, and optimization of our online marketing strategies across various platforms. You will work closely with the content, design, and sales teams to create a cohesive marketing experience that resonates with our target audience. Your responsibilities will include managing social media accounts, creating engaging content, analyzing website traffic, and optimizing our online presence.

Responsibilities:

• Develop and implement effective digital marketing strategies across various channels.
• Manage and optimize social media accounts to enhance brand visibility and engagement.
• Create compelling content for blogs, emails, social media, and the company website.
• Analyze website traffic and user behavior to identify opportunities for improvement.
• Monitor and report on the performance of digital marketing campaigns using analytical tools.
• Collaborate with cross-functional teams to align marketing strategies with overall business goals.
• Stay up-to-date with the latest digital marketing trends and technologies.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing or a related area.
• Strong understanding of SEO, PPC, social media, and content marketing best practices.
• Proficiency in using analytics tools such as Google Analytics and social media advertising platforms.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Strong organizational skills and attention to detail.

NOTE:

We are actively seeking qualified candidates to join our talent pool for future opportunities. Your qualifications will be evaluated against both current and upcoming job openings.

If your application aligns with a suitable role, our recruitment team will contact you promptly.

If you have strong qualifications and experience working with US-based clients, we’d love to have you join our team!

We are excited about the possibility of working with you and look forward to the expertise you can bring to our clients.