Digital Marketing Specialist

Job Description

We are seeking a Digital Marketing Specialist to assist our team in implementing strategies to drive user acquisition, engagement, and retention. The ideal candidate will be organized, analytical, and have a strong interest in growth marketing.

Key Responsibilities:

• Assist in setting up and managing A/B tests to evaluate the effectiveness of different strategies, including variations in ad copy, landing pages, and user flows.
• Support the creation of marketing content and creative assets for various campaigns.
• Analyze growth metrics to identify trends, insights, and opportunities for improvement.
• Prepare regular reports on growth metrics, campaign performance, and other key indicators.
• Assist in managing marketing budgets, including allocation, tracking, and reporting on spend across different campaigns.

Requirements

• 2+ years of experience in a marketing role.
• Understanding of digital marketing channels and strategies.
• Proficiency in marketing tools and platforms (e.g., Google Analytics, HubSpot, Marketo).
• Knowledge of SEO, SEM, email marketing, and social media marketing.
• Knowledge of Lifecycle Email
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Ability to work during U.S. work hours (PT/ ET).

Benefits

• Work from home / anywhere in the world
• Attendance & performance bonuses
• Paid U.S. holidays
• Health insurance