Sr. Growth Marketing Manager, Paid Social

Job Description

Location: Remote in U.S

Role type: Full-Time

Reports to: Sr. Director of Growth & Retention

Nice to meet you!

Pepper is a DTC fast-growing, unabashedly confident bra brand intentionally designed to celebrate small-chested bodies in all their glory. We’re on a mission to empower small-chested women of all body types to embrace the flat in flattering. Since launching our 470% funded Kickstarter in 2017, we’ve sold more than a million bras last year alone, and have gone viral and been featured in Cosmopolitan, Glamour, Forbes, Vogue, and more. 

What we’re proud of:

• Small & mighty. Without raising traditional VC dollars, we’ve grown to eight figures in sales in just 5 short years through focused, profit-minded strategies.
• Doing big things. Our vision is to create a world where ‘flat’ is no longer an insult and where we take over our customer’s closet with solution-driven intimates
• Good for people & the planet. We are intentional about our impact, from how we give back to communities to the women who make our bras. Read more here.

Where you come in.

Pepper is looking for a highly analytical, dedicated and results-driven Senior Growth Marketing Manager to scale effective new customer acquisition on our most significant paid social media channels, including Meta, TikTok. In this role you will be developing, executing and measuring the full global acquisition funnel strategy of these paid social channels to scale as part of the broader, strategic channel mix across our domestic and international markets. The impact you’ll be making is helping millions of women discover Pepper and the power that a great fitting bra can make on one’s confidence. 

• Strategy Development: Devise comprehensive strategies on paid social growth channels, including but not limited to Meta, TikTok that successfully meet marketing targets with a focus on improving KPIs that ultimately drive CAC and bottom-line profitability (Orders, CVR, Discounts, CPA, ROAS, Contribution Margin)
• Media Management: Manage day-to-day planning, buying, measuring and optimizing of acquisition efforts, applying a critical, quantitative eye to ensure we’re hitting or exceeding new customer and revenue goals
• Testing & Innovation: Lead teams to formulate hypotheses, automate processes, and execute on experiments to unlock incremental revenue, including strategically conducting testing of ad content types and landing pages 
• Rigorous Budget Management: Monitor, optimize and report on campaign budgets effectively, ensuring efficient allocation of resources and maximizing ROI on ad spend
• Performance Analysis: Conduct systematic analyses of campaign performance and landing pages to identify trends, insights, and areas for optimization. Report insights to relevant cross-functional teams such as the wider Marketing department and Product/Merchandising
• Process Improvements: Identify and drive efficiencies to more systematically scale paid social media campaigns including reporting, creative management, project management
• Thought Leadership: Stay current with industry trends and best practices to ensure our strategies are innovative and competitive. Provide actionable insights to the Management Team.  

Requirements

• 6+ years of experience in managing paid social at an DTC e-commerce company, including 6-7 figure monthly budgets 
• Proven track record of driving measurable, effective results with extensive hands on experience on paid social channels like Meta, TikTok, Pinterest
• Quantitative ability and demonstrates an advanced understanding of media measurement methodologies and incrementality 
• Utilizes a curious, data-informed, customer-centric lens to develop hypotheses and tests
• Demonstrates leadership with ability to manage others, motivate a team and influence cross-functionally.
• Comfortable navigating a dynamic fast-growing business, with an innate ability to prioritize projects and adapt plans and direction as the business needs
• Excellent analytical and communication skills with the ability to interpret data, make insight-driven decisions and clearly articulate thought process
• Creative thinker with proactive and collaborative problem-solving abilities
• Highly adaptable, a continuous learner, and able to stay resilient in a fast-paced startup environment
• Strong organizational, project management skills

Pepper values.

• We Set the New Standard 🏆: We challenge ourselves to always do better than the status quo and are not afraid to think outside the box.
• We Care Hard 💪: We do hard things with empathy, collaboration, compassion, and don’t shy away from tough feedback or situations.
• We Believe No Job’s Too Big or Small 🗻: We roll up our sleeves, and are able to do a lot with a little through creative problem solving and resourcefulness.
• We Embrace Flexible Conviction 💫: We don’t hold back, and believe the best decisions are ones made together with conviction and openness.

Benefits

• Company matched 401K plan up to 3%
• 100% company covered option for medical, vision, dental insurance premiums
• Flexible remote work location
• Flexible and generous vacation policy
• Paid parental leave for qualifying employees
• Health & wellness monthly stipend
• Employee discount for Pepper product
• Have a huge role in the growth of a company with a meaningful mission

Diversity

Pepper is an equal opportunity employer and makes employment decisions on the basis of merit. Pepper's policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful. Pepper will consider for employment qualified applicants with criminal history, including arrest and conviction records, in accordance with the San Francisco Fair Chance Ordinance.

What Personal Information We Collect

Professional, employment-related, or schooling information. Current or past job history, performance evaluations, and educational background, including grades and transcripts.

How We Use Your Information

For professional, internal analysis, or employment-related purposes, including job applications.

The expected salary for this role is $110,000-$125,000, though the final offer will reflect several factors such as your experience, skills, and the role’s location and may be outside of this number. Candidates should expect offers that reflect their individual qualifications, experience, and location. The salary provided is directional and actual compensation may vary. At Pepper, we know that compensation is just one part of the package. That’s why we offer a robust total rewards package, including health and wellness benefits, remote work stipends, a generous flexible paid time off policy, product discounts, and more, that are designed to support your journey both inside and outside of work.