Job Description
About SignNow team:
We are a passionate and ambitious team of 130+ people on a mission to succeed with our award-winning signature solution – SignNow.SignNow empowers over 28 million people at companies across the world to move fast with everything they need to send and eSign their documents. Increase productivity with document workflows, impress customers, and save money while maximizing ROI with SignNow.
As the Product Marketing Manager for SignNow, you’ll be at the forefront of defining the future of digital agreements. This is a rare opportunity to make a significant impact—leveraging your strategic thinking, market insight, and flawless execution to grow and scale our market presence.
In this high-impact role, you’ll sit at the intersection of Product, Sales, Marketing, and Customer Success—serving as the voice of both the customer and the market. You’ll shape how SignNow is positioned, packaged, and launched across channels, driving acquisition, adoption, engagement, and growth.
We’re looking for a tech-savvy, data-driven, and analytical professional who thrives in a fast-paced environment. You should be comfortable working with AI tools, performance analytics, and customer insights to drive business outcomes. Strong problem-solving and analytical skills are essential for success in this role. You should have a deep understanding of where data resides, how to communicate key findings, and how to extract actionable insights. Additionally, you should be able to analyze user cohorts as they move through the funnel—from acquisition to adoption and expansion—and identify opportunities for improvement.
What you’ll do:
🎯Positioning & Messaging
Own and evolve SignNow’s brand and product positioning to clearly differentiate in a competitive eSignature marketDevelop audience-specific messaging that drives conversion across PLG and SLG funnelsWork with design, content, and demand gen to apply messaging across landing pages, ads, sales materials, onboarding flows, and moreUse AI-powered tools to generate, optimize, and test messaging variants at scale
🚀 Go-to-Market Strategy & Launches
Build and execute GTM plans for new features and product initiatives, aligned to both self-serve and sales-led segmentsDevelop a tiered launch playbook to drive the GTM execution plan activities and measurement by launch impactPartner with Product, Growth, Brand, and Sales for funnel management and drive awareness, trial, adoption, and expansion across the user journey
📊 Market Intelligence & Insights
Conduct ongoing market, competitive, and ICP research to influence positioning, GTM, and product strategyCapture the voice of the customer through surveys, sales calls, win/loss interviews, and AI-assisted analysis. Leverage the VOC to refine roadmap priorities and improve overall SignNow experienceShare strategic insights that impact roadmap prioritization and segmentation decisions
💼 Sales & Customer Marketing Enablement
Develop enablement assets that help sales win competitive deals and accelerate the sales cycle (battlecards, one-pagers, pitch decks, ROI tools)Collaborate with Growth and CS to create lifecycle campaigns and in-product experiences that drive activation, feature adoption, and expansionSupport advocacy and retention by identifying high-NPS users and amplifying success storiesWhat we’re looking for:
5+ years of B2B SaaS product marketing experience, with a strong track record in product-led growth (PLG) environments (required) and sales-led growth (SLG) motions (preferred)Demonstrated ability to develop and execute positioning and messaging frameworks that drive demand, adoption and expansion across the customer journeyCollaborate with GTM to map user journey and drive funnel optimization. You’ll define key stages, identify friction points, and partner with Growth and Product to deliver targeted messaging and content that drives users from awareness to activation, conversion, and expansion.Proven experience leading product and Tier 1 feature launches, including end-to-end GTM planning across both self-serve and sales-assisted funnels
Strong portfolio of GTM enablement assets developed and deployed, such as:
Battlecards, sales decks, ROI tools, onboarding flows, product pages, comparison content, and walkthroughsTailored for PLG automation as well as high-touch sales engagementsUsed in real-world launches and adopted by GTM teams with measurable impact
Highly analytical and data-informed, with experience using behavioral, intent, and usage data to:
Identify and refine ICPs, use cases, and segmentsMap user journeys and surface high-intent cohorts (e.g., PQLs)Influence product roadmap and GTM campaigns with insight-backed recommendations
Hands-on experience working with or guiding AI-powered tools to:
Generate and personalize content at scale (e.g., ChatGPT, Jasper, Copy.ai, Writer)Discover and cluster customer segments using data modelsTrain AI systems to produce high-performing assets using product tone, messaging pillars, and ICP inputsA strong cross-functional collaborator, comfortable partnering with Product, Growth, Sales, and CS to align messaging, share insights, and drive go-to-market successA compelling communicator and storyteller with the ability to distill complex ideas into simple, persuasive narrativesA self-starter with a high-ownership mindset, known for being scrappy, resourceful, detail-oriented, and relentlessly focused on impactA customer-obsessed and growth-minded marketer, always testing, iterating, and looking for ways to improve outcomes
