Job Description
Who You Are
Brightwheel is seeking a Product Marketing Manager to join the Marketing team. The Product Marketing Manager plays a critical role in shaping and communicating the value of our products to prospects and customers, driving both new customer acquisition and customer satisfaction. This role demands a deep understanding of buyer behavior and takes a buyer-first approach, leveraging research and insights to deliver sales and marketing results. The ideal candidate will be a master storyteller, capable of crafting impactful messaging that resonates with our audience and drives revenue. They will excel in cross-functional collaboration, effectively prioritizing and executing projects that align with company goals and adapt swiftly to evolving business needs. With strong project management skills and a knack for measuring success, the Product Marketing Manager will continuously refine our go-to-market strategies to maximize leads and lead-to-closed won conversion.
What You'll Do
Develop and execute marketing strategies: Create sales and marketing plans that effectively communicate the value of the product to target audiences, ensuring alignment with lead generation and sales conversion goals.Conduct market research: Gather and analyze customer insights, market trends, and competitive landscape to inform product positioning, product roadmap, and marketing tactics.Draft compelling messaging: Develop clear, engaging, and persuasive messaging that highlights the product's unique value proposition and resonates with the target audience in various formats, including web pages, pitch decks, 1-pagers, talking points, and more.Collaborate across teams: Work closely with Product, Sales, Customer Support, and other teams to ensure cohesive and effective go-to-market strategies, incorporating feedback from various stakeholders and ensuring cross-functional alignment.Manage product launches: Plan and execute product launches, including coordinating marketing activities, creating promotional materials, and measuring the impact of launch campaigns.Track and measure success: Set and monitor key performance indicators (KPIs) to evaluate the effectiveness of marketing initiatives, using data to refine strategies and improve future efforts.Qualifications, Skills, & Abilities
4+ years related marketing experience, ideally in product marketing at B2B SaaS companies Bachelor’s degree in marketing or related fieldOutstanding communication, presentation and leadership skillsSharp analytical and problem-solving skillsHighly organized and proficient at managing multiple projects simultaneouslyEntrepreneurial and works well in a rapidly changing environmentMetrics driven and have the ability to draw insight from complex marketing dataCreative thinker with a vision
