33990414004 - Media Buyer ( Meta & Google )

Job Description

Position Overview:

As a Media Buyer, you will play a key role in driving high-quality, cost-effective donation leads for our nonprofit clients. You will be responsible for planning, executing, and optimizing paid media campaigns across Meta (Facebook, Instagram) and Google platforms. Your expertise in paid social and search advertising will directly contribute to our clients' success and mission impact.

Key Responsibilities:

- Campaign Strategy & Planning: Develop, execute, and manage media buying strategies across Meta and Google Ads platforms tailored to nonprofit goals and target audiences.

- Budget Management: Oversee and allocate media budgets efficiently across campaigns, ensuring optimal spend and ROI.

- Audience Targeting & Segmentation: Create and manage custom audience segments, retargeting campaigns, and lookalike audiences for effective reach.

- Ad Creation & Optimization: Collaborate with the creative team to design compelling ad creatives, monitor performance, and make data-driven recommendations for ad copy and design improvements.

- Campaign Optimization: Continuously optimize campaigns by analyzing key metrics, conducting A/B testing, and adjusting bids, targeting, and ad creative to achieve optimal performance.

- Reporting & Analysis: Provide regular performance reports, highlighting key insights, successes, and areas for improvement. Track key KPIs, including cost-per-donation, ROAS, and CPA.

- Collaboration: Work closely with the account management and strategy teams to ensure campaigns align with clients’ overall marketing goals.

- Stay Current with Trends: Keep up-to-date with the latest trends, best practices, and features in Meta and Google Ads to ensure our campaigns stay ahead of the competition.

Requirements

- Proven experience (2+ years) in managing paid media campaigns on Meta (Facebook, Instagram) and Google Ads.

- Strong understanding of the nonprofit sector and experience working with nonprofit clients is a plus.

- Expertise in campaign strategy, audience segmentation, and optimization techniques.

- Strong analytical skills and proficiency in using analytics platforms (Google Analytics, Facebook Ads Manager, Google Ads).

- Experience with A/B testing, conversion tracking, and performance optimization.

- Excellent communication and collaboration skills with the ability to work with cross-functional teams.

- Ability to manage multiple campaigns and deadlines in a fast-paced environment.

- Detail-oriented with strong organizational skills.

Preferred Skills:

- Experience with Google Tag Manager, Google Data Studio, and other marketing tools.

- Knowledge of other digital advertising platforms (LinkedIn, YouTube, etc.) is a bonus.

- Previous experience in a nonprofit or cause-driven organization is highly desirable