Job Description

About the Role

We’re looking for a customer marketing manager to develop strategies and execute digital campaigns to our global customer base. In this role, you will be responsible for our customer marketing email program and database - partnering with the customer success and account management teams to develop the schedule and content for relevant email communications. You will partner with the customer success team to develop scaled strategies to drive greater product adoption within our customer base. You will work with the account management team globally to create campaigns to drive expansion and upsell. You will work closely with our founders and c-level executives, including the CEO, on programs like quarterly founder communications to customers, virtual customer fireside chats, and more. Your KPIs will include email engagement metrics like open rate, click rate, and click through rate. You will also be responsible for driving registration and attendance to virtual events, including webinars and fireside chats.

This is a great opportunity for an ambitious and organized marketer to roll up their sleeves.

In this role, you will:

Own the customer marketing email strategy and execution - including collecting requests from stakeholders, developing the calendar, writing content, shipping emails, and reporting on results

Develop strategy with internal stakeholders to design and optimize engagement programs that engage and educate customers throughout their lifecycle

Partner with the CSM team and product marketing team to create our scaled strategy to drive product adoption within specific segments of our customer base

Partner with the account management team on supporting email and webinar programs to drive upsell and expansion opportunities

Own the strategy with the CEO and co-founder on quarterly co-founder email program, and bi-annual (2x/year) customer fireside chat program

Develop the calendar for regular customer-facing webinars, partnering with the integrated campaigns team to either include current customers in existing webinar plans, or customize prospect-facing webinars to be relevant for customers

Leverage content created by product marketing and content marketing to fuel current customer engagement and adoption

Partner with internal data and technology teams to improve our ability to segment our customer marketing database based on product usage, purchased SKUs, and predictive analytics

Support our community manager on customer advocacy and review programs

Establish and measure key performance indicators for initiatives, conduct campaign analyses, and continually update plans to maximize performance

You Have:

5-7 years of customer marketing, email marketing, or scaled customer success experience

Experience with email marketing - including database management, email builds, and execution in tools like Marketo, Pardot, Eloqua, Hubspot

Experience partnering with sales and customer success teams to coordinate, communicate, and deliver offers and campaigns that resonate deeply with customers

Experience interacting with executive-level stakeholders including the CMO, CEO and co-founders

Excellent time management skills with the ability to prioritize and shift workload to meet deadlines

Passion for trying new things and a strong drive towards solution-oriented problem solving

Bonus points for:

Hands-on experience with Salesforce

Experience marketing to an IT audience

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10 hours ago