Houzz

Lifecycle Marketing Manager

Job Description

About the Role
In this role, you will have the opportunity to work on a growing team that’s responsible for delivering communications and making an impact every day. As a Lifecycle Marketing Manager, you will be responsible for the strategy, execution, analytics, and reporting of marketing campaigns to Houzz Pro users via owned channels such as Email, Push Notifications, and SMS. This is a hands-on role and you will be an end-to-end owner of the campaigns, working on a full cycle of campaign development and execution.  You will collaborate with product, creative, data science, and engineering teams to drive revenue and engagement for the company through providing a great experience for our customers. You will also drive experimentation and be responsible for reporting the results of your campaigns to stakeholders and leadership. 


What You’ll Do
  • Be the authority on the user journey for Houzz Pro customers; develop a deep understanding of the user mindset, behavior, and how best to use it to deliver results, all while utilizing insightful data insights
  • Build and own the quarterly roadmap for US Lifecycle efforts from a revenue generation perspective including AB testing and ad hoc email strategy
  • Lead the strategy, execution, analytics, and reporting of lifecycle marketing campaigns that deliver against business goals related to new business and retention for Houzz Pro users
  • Become an expert around our marketing automation platform (Blueshift) to be able to operate independently and be a knowledge resource for others within the company
  • Partner with data, product, and engineering teams to define any new requirements to ensure the right data are available for relevant, personalized, and real-time campaigns

    • At a Minimum, We’d Like You to Have
  • Bachelor’s degree – ideally in Business, Marketing, quantitative or technical field
  • 4+ years of experience developing lifecycle programs; comfortable with segmentation, automation strategy, marketing using digital channels (email, push, SMS, in-app, site, etc.)
  • You have 5+ years of working directly in an enterprise-grade ESP (Eloqua, Blueshift, Iterable, Braze, Salesforce Marketing Cloud, Responsys, etc.), with experience setting up targeting, building multi-step workflows, QA, execution, and reporting
  • Proven success in working with cross-functional teams, such as Product and Analytics, to create and execute against shared goals that are based on data-informed hypotheses
  • The ability to set goals and manage rapidly shifting priorities & timelines
  • The ability to digest large data sets, ask the right questions due to your robust analytical skillset
  • The ability to think critically and develop creative solutions around (technical or resource) limitations
  • Fervent attention to detail. You are confident deploying emails to millions of users free of grammar, spelling, typos, and other deployment errors

    • Ideally, You'll Also Have
  • You have 3+ years experience developing and executing A/B tests to improve business performance, utilizing email, push, and site initiatives
  • You are comfortable with quantitative analytics and have experience translating data into business and consumer insights
  • Ability to thrive in a fast-paced, collaborative team environment
  • You have cross-functional team experience and shown ability to execute a vision through consensus building, negotiation, and data-driven persuasion
  • Basic SQL experience
  • Familiarity with analytics dashboards (e.g. Tableau, Amplitude)

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