Integrated Marketing Manager

Job Description

Vasion is looking for an Integrated Marketing Manager who exemplifies our core values and wants to be part of our growing team. We are committed to making digital transformation attainable to everyone by building an affordable, integrated SaaS solution that simplifies business processes. Vasion offers a flexible working environment for our 400+ employees worldwide, including at our global headquarters in St. George, Utah, or in one of our other offices in the UK, Germany, and Lehi, Utah. 

In this role, you will be responsible for executing integrated marketing campaigns across various channels, tracking and reporting on their performance, and supporting the development of the larger marketing strategy. At Vasion, we value individuals who are ready to make an impact from day one. If you're driven to create, innovate, and lead in a dynamic and collaborative environment, we're excited to see how you can contribute to our team's success.

Primary Responsibilities

• Drive demand generation efforts by developing and executing targeted marketing campaigns that generate high-quality leads, nurture prospects, and contribute to pipeline growth. 
• Adapt marketing strategies and messaging to various industries, understanding market trends, changes in ideal customer profiles, and industry-specific challenges.
• Analyze campaign performance data and provide recommendations for improvement on future campaigns, ensuring alignment with business objectives
• Support the development of campaign briefs, including goals, themes, messaging, distribution channels, and schedules.
• Manage budgets and resources effectively for campaign success, optimizing spend for maximum ROI
• Ensure consistency of messaging throughout the customer journey for each targeted vertical, collaborating with content, creative, product marketing, and sales teams
• Collaborate with cross-functional teams to design and execute integrated marketing campaigns that align with our growth targets.
• Optimize campaigns through A/B testing, audience segmentation, and performance analysis to improve effectiveness and ROI.
• Drive revenue through marketing activities with the ability to accurately track and report on their impact, leveraging CRM, marketing automation and reporting tools.
• Assist in planning and coordinating webinars, events, and other marketing activities to generate leads and nurture prospects.
• Research and recommend third-party vendors, publications, and platforms to support marketing initiatives.
• Perform all duties and tasks as assigned. 

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 2+ years of experience in campaign management, demand generation, or account-based marketing.
• Knowledge of SEO, PPC, and social media advertising strategies.
• Experience working with cross-functional teams.

Preferred Qualifications

• Strong organizational skills, with the capability to manage multiple projects simultaneously.
• Positive attitude and ability to contribute to a unique company culture as a team player.
• Proficient in project management and ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills.
• Ability to create compelling presentations and decks that effectively tell a story from campaign data and metrics.
• Ability to quickly adapt strategies and priorities in response to changing business needs.
• Knowledge of event/webinar management best practices, including speaker coordination, audience engagement strategies, and post-event follow-up activities.

Benefits

• Flexible work environment
• Discretionary Vacation bonus
• Flexible paid time off
• Paid parental leave
• Competitive pay
• A full suite of traditional benefits
• Training/Advancement opportunities
• 401k with company-match
• Mental Health Wellness Support
• Financial wellness education
• Company-contributed HSA
• Headquarter perks include gym, pickleball, snacks & drinks, arcade, theater room, monthly All Hands lunch, etc.
• Lehi, Utah office perks include gym access, snacks & drinks, monthly All Hands lunch

Our Core Values

Vasion looks for people who will exemplify its core values and are driven to become:

• Action Owners (Extreme Ownership by Jocko Willink and Leif Babin)
• Candor Seekers (Radical Candor by Kim Scott)
• Relationship Builders (Leadership and Self-deception by The Arbinger Institute)
• Storytellers (Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller)

Our Marketing Team Manifesto

Profoundly analytical Marketing org obsessed with customer, brand, and revenue. We are innovative storytellers, strategic partners, passionate about excellence, champions of each other, and our work. We believe in conversations that advance us: bring intelligence, assume goodwill, and employ radical candor. And we’re real fun.

More About Vasion

Visit https://www.vasion.com and https://www.printerlogic.com 

Additional Information

Vasion is an equal opportunity employer. We evaluate qualified applicants without regard to race, age, color, religion, sex, national origin, disability, veteran status, gender identity, sexual orientation, and other legally protected characteristics.