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Referral Marketing Manager
- Care Access Research
-
Verified
Job Description
What We Do Care Access is a unique, multi-specialty network of research sites which operates as one connected team of physician investigators, nurse coordinators, and operations managers. Our goal is to engage every healthcare professional in clinical research and to make clinical trials a care option for every patient. By removing this bottleneck, Care Access is helping accelerate the approval and delivery of critical and life-saving therapies.
Who We Are We care. Our people are the engines behind our mission: to revolutionize access to clinical trials for the benefit of patients everywhere. We care for one another, find new ideas to accelerate medicine, and seed a long-term impact for generations.
Position Overview
The Referral Marketing Manager, will lead the next evolution of our well-established Care for Friends Program, responsible for building on its strong foundation to maximize its potential.
What You'll Be Working On
Duties include but not limited to:
Elevating the Program:
· Develop a strategic roadmap to enhance the program, including communication plans, outreach strategies, and patient engagement initiatives.
· Analyze current referral program performance and identify areas for growth and improvement.
· Conceive dynamic engagement materials that drive intent to act.
· Develop a marketing strategy to effectively market and promote the program to program participants.
· Manage and support our newly created Program Engagement Coordinator role, including hiring, onboarding, training, and performance development.
Data-Driven Engagement:
· Lead targeted campaigns using data insights to increase program participation and referral success rates.
· Conduct A/B testing and optimize communication efforts (email, SMS, and more) to drive results.
Cross-Functional Collaboration:
· Work closely with marketing, operations (sites and events), and other internal teams to align messaging and ensure program consistency.
· Oversee communication channels to ensure patients receive timely, relevant, and impactful messages.
· Manage fulfillment of payments and timelines to ensure processing is completed
Reporting and Insights:
· Monitor program KPIs and provide actionable insights to stakeholders.
· Prepare regular reports highlighting successes, challenges, and opportunities for growth.
-Turn participant feedback into actionable improvements
-Other ad hoc responsibilities as needed
Scope of Role
· Autonomy of Role: Work is performed under limited supervision
· Direct Reports: Yes
· Number of Direct Reports (if applicable): 1+
· Role(s) Managing: Program Engagement Coordinator
Physical Requirements
·This role requires 100% of work to be performed in a remote office environment and requires the ability to use keyboards and other computer equipment.
Travel Requirements
· This is a remote position with less than 10% travel requirements. Occasional planned travel may be required as part of the role.
-Type of travel required: National
What You Bring
Knowledge, Skills, and Abilities:
-A dynamic leader with experience in program development, marketing strategy, and patient engagement.
-A proven track record of taking existing initiatives to the next level through strategic planning and innovation.
-Strong communication and analytical skills, with the ability to transform data into actionable strategies.
-Someone who thrives in a fast-paced, collaborative environment and is excited to make a meaningful impact.
Why Join Us?
-Build on Success: Take charge of a program with a solid foundation and help it achieve new heights.
-Lead and Innovate: Be at the forefront of driving patient engagement and creating meaningful connections.
-Collaborate and Grow: Work with a passionate, cross-functional team that values creativity and bold ideas.
Certifications, Education, and Experience:
· Minimum education: Bachelor’s degree in Marketing or a similar field
Licenses:
· N/A
