Sword Health

Brand & Product Marketing Manager - Thrive

Job Description

We’re looking for a Marketing Manager to support product and brand marketing initiatives that drive Thrive’s growth across B2C and B2B audiences. This role blends hands-on execution with strategic input, helping develop marketing materials, shape how we communicate new products and features, and bring Thrive to life through compelling visuals and content.


What You’ll Do:
  • Develop and execute product marketing materials for B2C and B2B, including feature rollouts, positioning, messaging, marketing copy, and campaign assets.
  • Bring member stories to life by managing and growing Thrive’s testimonial bank.
  • Manage the Thrive marketing calendar, aligning product launches, campaigns, and key brand moments across B2C and B2B.
  • Support social media execution in partnership with the central Brand team.
  • Support and coordinate photoshoots and video shoots, collaborating with creative teams.
  • Manage Thrive’s centralized image and video bank, ensuring accessibility for the marketing team and cross-functional stakeholders.

    • Who You Are:
  • A hands-on marketer—comfortable executing strategies and managing multiple projects.
  • A strong writer—able to craft compelling product and brand marketing materials.
  • Creative and visually savvy—you understand how to bring a brand to life through content and imagery.
  • Highly organized—able to manage multiple projects, deadlines, and marketing initiatives.
  • Collaborative—you thrive in cross-functional environments and enjoy working across teams.

    • What You Bring:
  • 5+ years of experience in product marketing, brand marketing, or a related role.
  • Experience developing product marketing strategies and materials for B2C and/or B2B audiences.
  • Strong writing skills with experience creating marketing and product content across multiple formats.
  • Experience supporting brand asset creation, bonus if photoshoot and video shoot coordination experience.
  • Strong project management skills and the ability to execute in a fast-paced environment.


    • Apply Now
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