Agiloft

Marketing Director, Contract SME

Job Description

Position Overview  

The Marketing Director, Contract SME  is a vital member of the Marketing team. The SME uses their knowledge of and experience in enterprise contracting, to:

·       Increase Agiloft awareness
·       Grow pipeline
·       Enable the field sales and presales organizations
·       Increase win rates
·       Prioritize product development requirements

The SME has documented and verified subject matter expertise around a particular persona (legal, procurement, IT) and job (legal operations). The SME will be responsible for developing role-specific messaging, hosting and presenting webinars to the targeted role, representing Agiloft at role-specific events, and building role-focused playbooks and sales strategies in conjunction with the Agiloft Sales Enablement team.


Job Responsibilities
  • Refine existing messaging for further impact
  • Create compelling messaging that speaks to the concerns, needs, and requirements of the targeted role.
  • Collaborate with existing PMM to develop additional, new, compelling and credible messaging and positioning for the Agiloft product and broader market
  • Bring messaging to peers through presentations, meeting and programs at industry events
  • Present, deliver and host demand and thought leadership webinars
  • Enable the sales team to be more effective at positioning value-based messaging ultimately tied to the Agiloft solution
  • Assist Agiloft Product Managers in setting their product roadmap
  • Create compelling messaging that speaks to the concerns, needs, and requirements of the targeted role.
  • Work with the marketing team to develop appropriate content for the target role to correspond to each stage of the sales cycle across all channels.
  • Manage role-specific messaging for product launches and new software releases.
  • Lead competitive analysis and share competitive learnings with regard to the targeted role with marketing, sales, product management, and customer success teams.
  • Serve as primary Agiloft evangelist for the targeted role by presenting at industry conferences, customer meetings, and other internal and external events.
  • Work with SDRs and sales teams on role-specific product positioning and messaging, including sales training on how to identify, communicate with, and influence prospects in the targeted role.
  • Develop customer insight through customer and prospect interviews and quantitative surveys.
  • Define market opportunity and inform product roadmap by analyzing competitors’ approach to the targeted role and working with customer success, sales, engineering, and product teams.
  • Other duties as assigned.

    • Required Qualifications
  • Must have a minimum of three years’ experience working in, or adjacent to, Legal Operations, with a clear ability to articulate the core functions and focus of that role.
  • Some experience in implementing or using Contract Lifecycle Management as part of an organization reporting to General Counsel, Legal Operations, Sales/Sales Ops, Purchasing 
  • Bachelor of Science or Bachelor Arts degree or equivalent experience
  • Demonstrable ability to develop written content such as white papers, PowerPoint presentations, etc.
  • Experience managing messaging and competitive analysis
  • Experience in influencing the selection of products (whether as a buyer or seller)
  • Experience collaborating effectively cross-functionally to achieve results
  • Experience delivering compelling presentations, internally and at industry events
  • Experience managing and developing programs with clear data-driven results

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