Second Front Systems

Product Marketing Manager

Job Description

About Second Front

Second Front Systems, a fast-growing and innovative company at the crossroads of technology and national security, seeks a passionate and talented Product Marketing Manager (PMM) to join our dynamic team. As a core member of the marketing team, you'll play a pivotal role in shaping the narrative and driving the success of our product offerings. We're looking for a skilled communicator with a strong technical background who can bridge the gap between cutting-edge technology and real-world needs, captivating audiences in both the commercial and government sectors.

The ideal PMM has the skills and experience to help scale Second Front’s product and business growth. As a key team member of an early-stage company, the ability to work with ambiguity in a fast-paced environment is critical to this role's success. We seek individuals who thrive in this environment, eagerly tackle unique challenges, and can significantly impact Second Front's success. As a mission-driven company, our values are reflected in the products we launch, the team members you'll collaborate with, and the customers we serve. If this resonates with you, we'd be thrilled to have you on board.


What You’ll Be Doing
  • Develop and own a comprehensive product marketing strategy, crafting compelling content (sales collateral, blogs, webinars, whitepapers, training, etc.) and product messaging across the entire customer journey for commercial and government audiences.
  • Distill the power of Second Front’s products, into clear, concise messaging that resonates with technical and non-technical audiences.
  • Define and articulate product positioning and value propositions that resonate with ICPs and personas.
  • Plan net-new product launches and existing product feature releases, and manage the cross-functional implementation of the plan, including supporting and maintaining GTM playbooks.
  • Create Marketing Requirement Documents (MRDs) in collaboration with Product & Engineering (P&E) and Sales teams, support product launch coordination, and develop field marketing Bills of Materials (BOMs) to help drive go-to-market (GTM) success.
  • Drive PMM activities with customer obsession, ensuring that success extends beyond product launch and awareness to encompass the entire customer journey, including customer experience and end-user benefits.    
  • Serve as the primary liaison between the marketing and product teams, ensuring seamless communication and collaboration.
  • Partner closely with Product, Engineering, and Sales teams to align on product goals, market demands, and international expansion strategies.
  • Partner closely with the Customer Success team to gather user feedback and translate it into actionable insights for the product roadmap.
  • Conduct market research and competitive analysis to identify emerging trends and opportunities for Second Front on a global scale.
  • Analyze content performance metrics and adapt your strategy for continuous improvement, ensuring maximum ROI on content efforts.

    • Qualifications
  • 3-5+ years of product marketing experience, preferably in SaaS.
  • Strong technical background, with experience in DevSecOps principles, CI/CD framework, and product-led growth strategies.
  • Experience with DevOps deployments (AWS, GCP, and Azure), containerization technologies (e.g., Docker, Kubernetes,) and monitoring and observability tools.
  • Exceptional writing and communication skills, adept at crafting compelling narratives for both technical and non-technical audiences.
  • Proven ability to translate complex concepts into engaging content through creative storytelling.
  • Excellent project management skills, with the ability to prioritize and drive multiple initiatives simultaneously across cross-functional teams.
  • Proven success in product launches and marketing campaigns for startups and/or enterprises.
  • Strong bias for action, ownership mentality, and resilience in challenging situations.
  • Experience in federal/public sector software, particularly government (FedRAMP) or defense (ATO).
  • Ability to thrive in a fast-paced, results-oriented environment.

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