Growth Marketing Manager

Job Description

Kiddom, a leading educational technology company, is seeking a highly motivated and results-driven Growth Marketing Manager to join our dynamic marketing team. The ideal candidate will have a proven track record of driving top-of-funnel lead generation while also possessing the skills and expertise to nurture customer loyalty and support expansion and upsell opportunities. As a Growth Marketing Manager, you will support the work of our Sr. Growth Marketing Manager to amplify our brand awareness and interest in the K-12 market. Experience in the K-12 education field is highly preferred.


Responsibilities:
  • Develop and execute comprehensive growth marketing strategies to rapidly increase top-of-funnel leads through paid search, email campaigns, paid digital, etc.
  • Identify, evaluate, and optimize various acquisition channels to maximize lead generation and cost-effectiveness.
  • Work closely with Sales to monitor sales funnel conversions and optimize processes.
  • Routinely utilize A/B testing to ensure programs are always improving
  • Utilize data-driven insights to analyze the performance of various marketing campaigns and initiatives.
  • Measure the success and effectiveness of growth marketing efforts.
  • Collaborate with cross-functional teams to create compelling messaging at the national, state, and local levels. Develop landing pages and promotional content to attract and engage prospects.
  • Stay updated with the latest trends and developments in the K-12 education industry and digital marketing landscape.

  • Qualifications:
  • Bachelor's degree in Marketing, Business, or a related field. 
  • Proven experience in growth marketing and lead generation, preferably in the K-12 education sector.
  • Expertise in Hubspot, SalesForce, Google Ads, and Paid Social channels. 
  • Strong writing skills with demonstrated success in developing and executing multi-channel marketing campaigns.
  • Proficiency in marketing analytics and data-driven decision-making.
  • Strong communication and interpersonal skills, with a focus on building relationships with internal teams and external partners.