Digital Marketing Manager

Job Description

About HighLevel  
HighLevel is a cloud-based, all-in-one white-label marketing and sales platform that empowers marketing agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. With a focus on streamlining marketing efforts and providing comprehensive solutions, HighLevel helps businesses of all sizes achieve their marketing goals.

HighLevel currently has 1,200+ employees across 15 countries, working remotely as well as in our headquarters, which is located in Dallas, Texas. Our goal as an employer is to maintain a strong company culture, foster creativity and collaboration, and encourage a healthy work-life balance for our employees wherever they call home.  

Our Website - https://www.gohighlevel.com/
YouTube Channel - https://www.youtube.com/channel/UCXFiV4qDX5ipE-DQcsm1j4g
Blog Post - https://blog.gohighlevel.com/general-atlantic-joins-highlevel/

Our Customers: HighLevel serves a diverse customer base, including over 60K agencies & entrepreneurs and 450K businesses globally.  Our customers range from small and medium-sized businesses to enterprises, spanning various industries and sectors.  

Scale at HighLevel: HighLevel infrastructure handles around 3 Billion+ API hits & 2 Billion+ message events monthly. We process over 25M views of customer pages daily. We manage over 80 Terabytes of data across 5 Databases.  

Who You Are  
We’re looking for a Digital Marketing Manager who brings a mix of strategy, hands-on campaign execution, and marketing expertise. This role requires someone who understands the nuances of building marketing workflows, creating effective campaigns, and driving results across various channels.  

- You are highly organized, results-driven, and collaborative.  
- You have a strong ability to manage campaigns, workflows, and cross-functional communication.  
- Your marketing knowledge will play a key role in guiding the team to execute successful campaigns aligned with our business objectives.  


What You'll Be Doing:
  • Strategize and Plan Campaigns: Develop, execute, and optimize multi-channel marketing campaigns to drive customer acquisition, retention, and engagement. Ensure that all campaigns going out the door have a real strategy in place.  
  • Analyze and Optimize: Monitor key campaign metrics such as ROAS, CPA, and CTR, providing actionable insights to improve performance and ROI.  
  • Workflow Development: Establish, manage, and refine marketing workflows that streamline campaign execution and enhance efficiency.  
  • Collaboration: Work closely with cross-functional teams, including product, customer success, and sales, to align marketing strategies with overall business goals.  
  • Content Oversight: Guide content creation to ensure consistent marketing best practices are being implemented.  
  • Innovate and Lead: Stay updated on industry trends, emerging technologies, and marketing best practices to innovate and refine our strategies.  
  • Performance Reporting: Prepare and present campaign performance reports, highlighting key successes and areas for improvement.  
  • Customer-Centric Marketing: Serve as an advocate for our customers, ensuring marketing campaigns are relevant, engaging, and aligned with their needs.  

  • What You'll Bring:
  • Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).  
  • 5+ years of experience in digital marketing, with a focus on campaign strategy, execution, and optimization.  
  • Proven track record of managing and scaling successful marketing campaigns across Google Ads, Facebook Ads, email, and other digital channels.  
  • Strong analytical skills and the ability to use data to inform decisions.  
  • Proficiency in tools such as Google Analytics, marketing automation platforms, and project management software.  
  • Exceptional organizational skills with a knack for managing multiple campaigns simultaneously.  
  • Strategic thinker with a customer-first mentality.  
  • Detail-oriented, creative, and adaptable in a fast-paced environment.  
  • Collaborative leader with excellent communication and interpersonal skills.