Aledade

Field Marketing Manager

Job Description

The Field Marketing Manager will bridge local markets, Network Development (Sales), and the Marketing team to design and execute impactful, localized engagement strategies. By fostering meaningful relationships with independent physicians, healthcare associations, and FQHCs, this role will help drive the adoption of value-based care in their communities and generate new leads through targeted events and curated messaging that resonates with local healthcare providers. 


Primary Duties:
  • Develop and execute tailored marketing activities, including executive dinners, healthcare summits, and networking events, to create authentic engagement and drive Aledade’s message. Collaborate closely with the marketing team to ensure event strategies reinforce Aledade’s commitment to data-driven care and provider empowerment.
  • Create customized marketing materials, campaigns, and messaging that reflect Aledade’s values and resonate with the unique needs of the assigned market. Partner with the Network Development, Market, and Clinical Engagement teams to ensure messaging emphasizes the advantages of joining Aledade’s Accountable Care Organizations (ACOs) and aligns with local provider interests in patient-centered, value-based care.
  • Support lead generation & prospect nurture by building trusted relationships with independent physicians, Federally Qualified Health Centers (FQHCs), and healthcare associations. 
  • Track and analyze the success of field marketing initiatives, using data insights to refine strategies and increase their impact.

    • Minimum Qualifications:
  • Bachelor’s degree in Marketing, Business, Healthcare Administration, Public Health, or a related field.
  • 6+ years of experience in field marketing, network engagement, or field sales, preferably within healthcare or a health system.
  • Willingness to travel frequently within the designated state (50-75%)


    • Preferred knowledge, skills, and/or abilities:
  • Strong understanding of the value-based care landscape and experience working with independent physicians, physician organizations, and FQHCs.
  • Demonstrated success in creating and executing localized marketing strategies that drive lead generation and deepen relationships.
  • Excellent ability to work cross-functionally with sales and marketing teams and foster partnerships grounded in Aledade’s mission.
  • Outstanding organizational skills and attention to detail.
  • Background in marketing or sales in a network engagement or provider relations capacity.
  • Deep knowledge of the value-based care environment.
  • Experience in organizing and managing executive-level events and community engagements.

    • Physical Requirements:
  • Sitting for prolonged periods of time. Extensive use of computers and keyboard. Occasional walking and lifting may be required.

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