Brightwheel

Senior Performance Marketing Manager

Job Description

Who You Are
Brightwheel is seeking an experienced Senior Performance Marketing Manager to lead demand generation within paid channels, as well as play a strategic role in earned channels and CRO initiatives for brightwheel. In this role, you will develop our top of funnel marketing programs to drive awareness and high quality leads to our sales teams. This is an opportunity to help create and grow a high-impact function that sits right at the center of our growth strategy. You will be most successful in this role if you have the passion and grit to stand up new programs with a working style centered on collaboration and empathy. You are detail-oriented, self-motivated, and have a bias for action. This person will be asked to demonstrate leadership, strategic thinking, and executional excellence. 



What You'll Do
  • Own the strategy, execution, and analysis of paid acquisition channels to drive customer acquisition and brand awareness.
  • Strong hands-on keyboard expertise in Paid Search, Paid Social, display, affiliates & shared. Broad experience in SEO, referral, direct mail and any other demand-gen channel would be a plus.
  • Experience working in a high growth, fast paced environment
  • Manage vendors/agencies to launch and optimize paid media campaigns, allocate resources based on CAC guardrails, and achieve goals and ROI targets.
  • Able to translate technical challenges for different audiences to drive alignment.
  • Own end to end experience from impressions to upsell. Prior B2B funnel experience preferred.
  • Develop CRO roadmap, accelerate A/B testing learnings and wins, and maximize the performance 
  • Collaborate with the internal marketing team to ensure brand-aligned messaging, improve lead quality, and drive customer acquisition, conversion, and awareness.
  • Drive channel forecasting and budgeting to meet growth and ROI targets.
  • Self starter who takes ownership of the assigned channels and is willing to go above and beyond.

    • Qualifications, Skills, & Abilities
  • 4+ years of experience in digital marketing, SEM, programmatic, paid social, and/or CRO roles, preferably in B2B SaaS organizations
  • Detailed knowledge and understanding of performance marketing strategies, tactics, and tools
  • Proven ability to consolidate and analyze data from multiple sources (e.g. website, social media, SEM)
  • Ability to deliver clear, concise, and reliable reporting on all activities to key stakeholders
  • Track record of consistently delivering excellent results in a fast-paced environment
  • Growth mindset with a results-driven approach to work (testing, measuring, iterating)

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