Growth Marketing Manager

Job Description

**This role is for all LATAM countries, 100% remote**

About Us

LocalEyes is a full-service, Emmy Award-winning video production agency dedicated to creating engaging videos that deliver measurable business results. We pride ourselves on our unmatched quality, efficiency, and 5-star customer experience, supported by streamlined processes and top-notch local talent across the U.S.

As a 2x Inc. 5000 Honoree, LocalEyes is one of the fastest-growing private companies in the U.S., known for delivering exceptional quality and results. With a 95+ NPS Score, we are committed to maintaining a high level of customer satisfaction while scaling operations.

Our mission is to exceed client expectations, foster a thriving work environment, and continuously grow as individuals and as a company. 

Company Core Values 

• 5-Star Experience: We go above and beyond to provide our clients with exceptional service and an unmatched customer experience. Our north star: making our client’s lives easier.
• Extreme Ownership: Every team member takes ownership for their role seriously. When failure happens they take responsibility to figure it out - they don’t blame anyone or anything. If something is not working in their role or in the company, they come up with a solution. Everyone has the power to make the company better and we take pride in doing so. 
• Better Every Day: We are always looking for ways to improve ourselves and our company. While we celebrate wins, we know that goal is growth, always.  
• Solutions-Driven: Whenever we’re presented with a challenge, we always find a way forward.

About the Role

We are seeking a proactive and results-driven Growth Marketing Manager to lead and optimize our outbound email campaigns. The ideal candidate will have extensive experience with cold email outreach and automation platforms, a strong understanding of lead generation strategies, and the ability to create data-driven campaigns. This role will play a crucial part in driving qualified leads and contributing to our overall sales pipeline.

Key Responsibilities

• Develop, execute, and manage outbound email campaigns to generate leads and drive engagement.
• Strategically segment and personalize email lists to maximize response rates.
• Utilize tools like Apollo, Smartlead, Instantly, and Clay to design, automate, and optimize outreach campaigns.
• Monitor and analyze campaign performance, including open rates, reply rates, and conversions, and implement improvements.
• Conduct A/B testing to refine email copy, subject lines, and CTAs for optimal performance.
• Ensure compliance with email outreach best practices and regulations, such as GDPR and CAN-SPAM.
• Collaborate with the sales and marketing teams to align outreach efforts with broader company goals.
• Stay updated on trends and innovations in email marketing and lead generation.
• Provide detailed reporting on outreach performance and recommend actionable insights.

Requirements

About You

• Experience: 3+ years of experience in outbound email management or a similar role, preferably in a B2B environment.
• Technical Skills: Proficiency in Apollo, Smartlead, Instantly, and Clay is required. Familiarity with other CRM and marketing automation tools is a plus.
• Communication: Exceptional written and verbal communication skills, with a strong focus on crafting engaging and professional email copy.
• Analytical Skills: Ability to analyze data, interpret trends, and adjust campaigns for maximum effectiveness.
• Attention to Detail: Strong organizational skills to manage multiple campaigns simultaneously.
• Time Zone: Must be able to work within US time zones as needed.
  
  

Preferred Skills

• Experience with lead generation and sales development strategies.
• Familiarity with email deliverability best practices and tools.
• Understanding of sales funnels and the buyer’s journey.
• Knowledge of GDPR, CAN-SPAM, and other email compliance regulations.

Benefits

• PTO (currently being revised)
• Performance Bonuses
• Professional Development Resources
• Total Compensation Range: $30,000 - $60,000 USD (base + performance bonus) 

LocalEyes is committed to fostering a diverse and inclusive workplace. We welcome applicants from all backgrounds and are proud to be an equal-opportunity employer.