Customer Marketing Manager

Job Description

About the role

G-P is looking for a strategic and hands-on Customer Marketing Manager to execute programs that drive customer engagement, retention, and expansion. Reporting to the Director of Customer Marketing, this role will focus on building and executing customer-facing campaigns, communications, and content that support customer success at every stage of the journey.

This role is key to ensuring customers feel connected to G-P, see continued value in our solutions, and have access to the right resources at the right time. As a key member of the Customer Marketing team, you will work closely with Customer Success, Product Marketing, and Content teams to create meaningful touchpoints that drive retention, advocacy readiness, and account growth.

What you'll do

This role is perfect for a customer-centric marketer who thrives in developing scalable campaigns and content that enhance the customer experience. In this role, you will:

• Support Customer Engagement Programs: Build and manage initiatives like Customer Advisory Board, customer roundtables, and customer-exclusive events to strengthen relationships and drive deeper product usage.
• Gather and Leverage Customer Insights: Partner with the Customer Advocacy Manager to identify engaged customers, gather qualitative feedback, and surface success stories that inform marketing strategies.
• Enhance Self-Service and Educational Resources: Partner with Content, Product, and Customer Success teams to ensure customers have access to the right guides, videos, and knowledge base materials.
• Shape Customer Communications and Content Strategy: Partner with Lifecycle on customer-facing newsletters, product updates, and educational resources to ensure customers stay informed and engaged. 
• Influence Lifecycle Marketing Campaigns: Collaborate cross-functionally with Lifecycle, Customer Success, and Demand Gen teams to design and implement campaigns that drive onboarding, adoption, retention, and expansion.
• Measure and Report Impact: Track engagement and retention metrics, ensuring customer marketing initiatives align with business objectives and deliver measurable value.

What we're looking for

• Experience: 3+ years in customer marketing, lifecycle marketing, or customer engagement in a SaaS or technology company.
• Skills: Strong writing and content creation abilities, experience with customer communications and engagement campaigns, and familiarity with marketing automation tools (e.g., Marketo, HubSpot).
• Collaboration: Ability to work cross-functionally with Marketing, Customer Success, and Product teams to drive alignment and execution.
• Communication: Excellent written and verbal communication skills, with a deep understanding of how to craft messages that resonate with customers.
• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.

We will consider for employment all qualified applicants who meet the inherent requirements for the position. Please note that background checks are required, and this may include criminal record checks.

The annual gross base salary range for this position is $77,600 - $96,000 plus variable compensation.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.