Growth Marketing Manager (Remote Only)

Job Description

TLDR; We build software for Airbnbs to rent themselves, with a state-of-the-art product and user experience.

We have crafted an Applicant Handbook, which we highly recommend you check out here: https://bit.ly/hsptblhndbk where you can find out more about the company, culture, how we recruit, what we do, and how we do it. We are bold, like risks, and take on big challenges together.

Our customers love the product, provide valuable feedback, and trust us to rapidly help them with more of their problems. Feel free to check out one of our public Town Halls for yourself: https://bit.ly/hptwn

Hospitable.com is a remote-only and fully distributed company. We hire based on timezones.

We are currently on the lookout for a Growth Marketing Manager to join our team.

What you will be working on

As the Growth Marketing Manager, you will squeeze more free trials and paid conversions from our marketing funnel, growing our new website user-to-free trial conversion rate from 2.2% to 3% and our free trial-to-paid conversion rate from 35% to 45%.

To accomplish this, you will:

• Obsess over tweaks and iterations of our onboarding flow.
• A/B test landing pages, CTAs, creative assets, email, and more.
• Identify and test new customer acquisition channels, assist in optimizing existing paid advertising campaigns, and measure performance to maximize ROI.
• Enhance the marketing website to drive more people to the onboarding flow and sales contact forms.
• Create, maintain, and test, high-performing and consistent communication with cold and warm leads across automated campaigns.
• Report to our Head of Marketing and work with other members of our amazing Marketing team, such as Gabby, whose favorite fruit is mango.
• Dive deep into the data on what is and isn’t working at various funnel stages, attributing the success or failure of adjustments you have made.
• Work with Product and Engineering to help bring your visions to life.

Requirements

If you're hesitant to apply for this position because you feel that you don't fully meet this list of qualifications, don't worry! We still want to hear from you.

• Experience in growth marketing in the SaaS industry.
• Experience with CRO techniques, including landing page optimization, A/B testing, and user experience (UX) improvements.
• Data-driven mindset with proven experience in using data to drive marketing decisions.
• Proficiency in setting up and managing marketing automation workflows to nurture leads, onboard users, and drive conversions.
• Experience with performance advertising.
• Strong communicator who can create detailed documentation of your work as you go.
• Very special kudos if you have experience in short-term rental or property management.
• Everything else is a lovely bonus that we're excited to hear about!

Benefits

The company itself is also a product, one that we iterate on. We're always improving and creating an environment where we all love to work.

• A supportive and caring team environment, where you are trusted, not managed.
• We hire internationally for this position. We can hire talent internationally as contractors — or employees if you are based in the United States, the European Union, or Australia.
• The total cost of employment (irrespective of contractor or employee status) for this role is between $90,900 - $101,000 depending exclusively on the cost of living in your location. For example, taking into account payroll taxes and cost of benefits, the same cost of employment could result in a gross compensation of $77,265 - $85,850 in the United States.
• We also offer an extra incentive into our equity with RSUs through our $HOST token (not tied to location or status).
• For US employees: healthcare (including EPO, PPO and HSA), 401(k).
• 35 days off per year, encouraged (including self-serve public holidays) and parental leave.
• Mental health and emotional support with therapists on call through Slack.
• Recognized on Inc.’s list of Best Workplaces for 2023.