Drivetrain

Associate - Product Marketing

Job Description

About the role

Drivetrain is looking for a Product Marketer to join our team. This role will lead our post-product development marketing efforts. This individual will act as the voice of the customer by addressing questions around our product, determining target customers and how to best reach them.  A key part of the role is to drive product adoption, specifically in-app product adoption. How do we get our customers to use our product more and more, i.e, increase usage, and stickiness thus driving loyalty. 

The ideal candidate will collaborate across functions to deliver an effective product marketing strategy to meet the business objectives in the most efficient manner.


What you’ll be doing
  • Create sales and customer enablement content and assets (e.g. sales decks, product documentation, product videos, blog posts, product tours, case studies, website copy, battle cards).
  • Together with the product team, educate both internal and external stakeholders on our product features and their benefits.
  • Conduct market analysis to obtain understanding of the competitive landscape and help establish product differentiators.
  • Work closely with sales and product teams to improve sales velocity and win rates.
  • Develop key messaging, value proposition and pricing models.
  • Speak and present both internally and externally to promote the story of our product.

    • What you'll bring to the role
  • 1-3 years of relevant experience in B2B SaaS marketing, managing a global paid advertising program.
  • Top-notch written and verbal communication skills.
  • Has strong analytical skills with a creative mind.
  • Is aspirational, self-driven, and proactive.

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