Magnet Forensics

Senior Marketing Manager, Public Sector

Job Description

Role Summary: 
The Senior Marketing Manager, Public Sector is responsible for developing and implementing global marketing campaigns that generate qualified leads & sales pipeline for the Public Sector product portfolio. As an integral part of the demand generation team, the Senior Marketing Manager will work closely with the demand generation team & product marketing as well across functionally, to launch programs using the latest demand generation methods, with the objective to create sales pipeline, support sales conversion, track program effectiveness, and report on the results.  


Role Responsibilities:
  • Lead, plan, and execute lead generating campaign and programs aligned to sales objectives (cross-sell & growth) specific to the Public Sector segment and product portfolio. 
  • Manage new product introductions as required related to the product portfolio: identify go-to-market deliverables, maintain alignment across the team, generate the promotional plan, and see elements though to a successful launch. 
  • Work collaboratively with the broader demand generation and product marketing teams to bring multi-channel Account Based Marketing campaigns to life, including email, digital experiences, custom chat bots, events, and contributing to the strategic direction of the public sector webinar calendar. Role includes presenting program details to Sales and Marketing teams along with performance results. 
  • Act as a liaison to the public sector BDR and sales team to ensure alignment and effective delivery of impactful marketing programs that support sales objectives and company priorities. 
  • Identify and recommend content needs, focus areas, and gaps related to the public sector product portfolio and work with marketing stakeholders to build programs and campaigns that address these needs and hit pipeline targets. 
  • Provide regular reporting and analytics on program effectiveness, offering actionable insights to improve performance and outcomes. 
  • Keep up to date on public sector industry trends, product updates, persona knowledge, and cross-functional activities related to the product portfolio. 
  • Manage external marketing vendors as required. 
  • Other responsibilities, as assigned. 


    • Qualifications:
  • Bachelor’s Degree in Business or Commerce, or equivalent experience 
  • 8+ years of experience in marketing program management, channel marketing, B2B marketing 
  • Experience with managing external vendors/agencies 
  • Experience in managing complicated and time sensitive projects 
  • Interest and desire to learn and adapt to newtechnologies 
  • Ability to creatively problem solve 
  • Self-starter and driven to succeed 
  • Strong communication and presentation skills 
  • Analytical with strong attention to detail 
  • (Optional) Familiarity with tools a plus: Salesforce, Pardot, ON24, Demandbase, Gainsight, Drift, and SalesLoft.  
  • May be required to work extra hours 
  • May be required to travel/Out of country travel required to meet the responsibilities of the position  

    • The Most Important Thing
  • We’re looking for candidates that can provide examples of how they demonstrated Magnet CODE in their previous experiences.

  • CARE -We care about each other and our mission to make a difference in the world.
  • OWN -We are accountable for or results – while never forgetting to act with integrity, empathy, and respect.
  • DEDICATE -We put our heart and soul into meeting the needs of our customers and helping them serve the people they protect.
  • EVOLVE -We are constantly innovating and exploring new ways to work together to make an impact with our work.

    • Compensation & Benefits
  • The Compensation Range is for the primary location for which the job is posted. Please note that the actual compensation may vary depending on location and job-related factors such as qualifications, experience, knowledge and skills. If you are applying for this role outside of the primary location and you are selected for an interview, the Talent Acquisition Partner can share more information with you. If the compensation structure for the role includes an incentive component (ie. most Sales roles) the range below represents total target compensation (TTC) (base salary + variable).

  • Compensation Range:
    •  
  • MIN: $93,600 - MID: $117,000 - MAX: $140,400 Currency: CAD

  • Magnet is proud to offer benefits such as:
  • Generous time off policies
  • Competitive compensation
  • Volunteer opportunities
  • Reward and recognition programs 
  • Employee committees & resource groups
  • Healthcare and retirement benefits 

    • Apply Now
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