Marketing Operations Manager

Job Description

Marketing Operations Manager

US, Remote

Who we are

Are you passionate about innovating at the intersection of technology and personal security? At Pindrop, we recognize that the human voice is a unique personal identifier, increasingly susceptible to sophisticated fraud, including the threat of deepfakes. We're leading the way in developing cutting-edge authentication, fraud prevention, and deepfake detection. Our mission is to provide seamless and secure digital experiences, safeguarding the most personal aspect of our identity: our voice. Here, you'll be part of a team driven by values of Innovation, Customer Advocacy, Excellence, and Impact. We're not just creating a safer digital landscape by fortifying trust and integrity with those we serve, we’re also building a dynamic, supportive workplace where your contributions make a real difference.

Headquartered in Atlanta, GA, Pindrop is backed by world-class investors such as Andreessen-Horowitz, IVP, and CapitalG.

What you’ll do 

Marketing Tech Stack & Systems Management

• Own and optimize our marketing automation platform (Pardot) and its integration with Salesforce CRM.
• Manage and troubleshoot integrations across the tech stack, including SalesLoft, ZoomInfo, LeanData, Google Analytics, and Smartsheet.
• Ensure data integrity, accuracy, and security across platforms.
• Administer user permissions and ensure compliance with data privacy regulations.

Lead Management & Attribution

• Design and maintain lead scoring, routing, and nurturing workflows to optimize the handoff to Sales.
• Ensure MQL tracking accuracy and data hygiene within Salesforce.
• Manage attribution models to track and optimize marketing performance and campaign ROI.

Reporting & Analytics

• Build, automate, and maintain marketing performance dashboards in Salesforce, Google Analytics, and other reporting tools.
• Provide actionable insights into lead conversion, campaign effectiveness, and pipeline impact.
• Continuously analyze and refine marketing KPIs to improve forecasting and performance measurement.

Campaign Execution & Optimization

• Support campaign execution by ensuring proper setup of automation workflows, nurture tracks, and landing pages.
• Manage campaign data accuracy, including UTM tracking, conversion reporting, and attribution tagging.
• Implement A/B testing frameworks to optimize engagement and conversion rates.

Cross-Team Collaboration & Process Improvement

• Partner with Sales, Customer Success, and Revenue Operations to ensure smooth lead flow, reporting accuracy, and process alignment.
• Train and support internal teams on marketing tools, best practices, and analytics.
• Continuously improve and automate workflows to increase efficiency and scalability.

Who you are

• This role will require someone with a strategic mindset who can handle both the technical aspects of marketing operations and the collaborative nature of working across teams. If you're ready to make an impact and help us scale, we'd love to hear from you!
• You are resilient in the face of challenges, change, and ambiguity
• You are optimistic and believe that you can make a problem into a solution
• You are resourceful, excited to uncover innovative solutions and teach yourself something new when needed
• You take accountability, do the things you say you’ll do, under-promise and over-deliver
• You are nimble and adaptable when priorities change and continue to see the “forest through the trees” 

Your skill-set: 

• 3+ years in Marketing Operations (preferably in B2B SaaS, cybersecurity, or related industries).
• Hands-on experience with Salesforce, Pardot (or similar marketing automation tools), and marketing analytics.
• Strong knowledge of lead management, attribution modeling, and data governance best practices.
• Proficiency in Google Analytics, Salesforce reporting, Smartsheet, and campaign tracking tools.
• Strong analytical mindset with a passion for turning data into insights.
• Ability to work independently, solve problems proactively, and manage multiple priorities in a fast-paced environment.

What’s in it for you:

As a Pindropper, you join a rapidly growing company making technology more human with the power of voice. You will work alongside some of the best and brightest. We’re a passionate group committed to excellence - but that doesn’t stop us from enjoying the journey as a team with chess and poker tournaments, catered lunches and happy hours, wellness programming, and more. Because we take our jobs seriously, we add in time for rest with Unlimited PTO, and Company-wide Rest Days. 

We are looking to add a hands-on, data-driven Marketing Operations Manager  to our Revenue Operations team to optimize and manage our marketing tech stack, reporting, and lead management processes. Do you  thrive on building, executing, and troubleshooting systems to drive marketing and revenue efficiency? You will be the go-to expert in marketing automation, CRM integrations, campaign tracking, and performance analytics, ensuring alignment between Sales and Marketing in a fast-growing, data-driven environment.

What we offer

As a part of Pindrop, you’ll have a direct impact on our growing list of products and the future of security in the voice-driven economy. We hire great people and take care of them. Here’s a snapshot of the benefits we offer:

• Competitive compensation, including equity for all employees
• Unlimited Paid Time Off (PTO)
• 4 company-wide rest days in 2025 where the entire company rests and recharges!
• Generous health and welfare plans to choose from - including one employer-paid “employee-only” plan!
• Best-in-class Health Savings Account (HSA) employer contribution
• Affordable vision and dental plans for you and your family
• Employer-provided life and disability coverage with additional supplemental options
• Paid Parental Leave - Equal for all parents, including birth, adoptive & foster parents
• One year of diaper delivery for your newest addition to the family! It’s our way of welcoming new Pindroplets to the family!
• Identity protection through Norton LifeLock
• Recurring monthly Phone and Internet allowance
• One Time home office allowance
• Remote first environment – meaning you have flexibility in your day!
• Company holidays
• Annual professional development and learning benefit
• Pick your own Apple MacBook Pro
• Retirement plan with competitive 401(k) match
• Wellness Program including Employee Assistance Program, 24/7 Telemedicine

The base pay for this position is generally between $115.000 and $140,000 Please note that the base pay range is a general guideline only. Pindrop considers factors such as (but not limited to) scope and responsibilities of the position, a candidate's work experience, education/training, and key skills, as well as market and business considerations, when extending an offer.

What we live by

At Pindrop, our Core Values are fundamental beliefs at the center of all we do. They are our guiding principles that dictate our actions and behaviors. Our Values are deeply embedded into our culture in big and small ways and even help us decide right from wrong when the path forward is unclear. At Pindrop, we believe in taking accountability to make decisions and act in a way that reflects who we are. We truly believe making decisions and acting with our Core Values in mind will help us to achieve our goals and keep Pindrop a great place to work:    

• Audaciously Innovate - We continue to change the world, and the way people safely engage and interact with technology. As first principle thinkers, we challenge standards, take risks and learn from our mistakes in order to make positive change and continuous improvement. We believe nothing is impossible.
• Evangelical Customers for Life - We delight, inspire and empower customers from day one and for life. We create a partnership and experience that results in a shared passion.   We are champions for our customers, and our customers become our champions, creating a universal commitment to one another. 
• Execution Excellence - We do what we say and say what we do. We are accountable for making the tough decisions and necessary tradeoffs to deliver quality and effective solutions on time.
• Win as a Company - Every time we win, we win as a company. Every time we lose, we lose as a company. We break down silos, support one another, embrace diversity and celebrate our successes. We are better together. 
• Make a Difference - Every day we have the opportunity to make a positive impact. We operate with dedication, passion, and uncompromising integrity, creating a safer, more secure world.

Not sure if this is you?

We want a diverse, global team, with a broad range of experience and perspectives. If this job sounds great, but you’re not sure if you qualify, apply anyway! We carefully consider every application and will either move forward with you, find another team that might be a better fit, keep in touch for future opportunities, or thank you for your time.

Pindrop is an Equal Opportunity Employer

Here at Pindrop, it is our mission to create and maintain a diverse and inclusive work environment. As an equal opportunity employer, all qualified applicants receive consideration for employment without regard to race, color, age, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetic information, disability, marital and/or veteran status.

The position is still being considered if this posting is still available online

#LI-Remote