Head of Marketing - Crypto

Job Description

Career Renew is recruiting for one of its clients a Head of Marketing - Crypto - candidates need to be based in the Europe to Australia timezones.

We are looking for an experienced and strategic Head of Marketing to lead our marketing initiatives. This role requires a deep understanding of the blockchain ecosystem, a proven track record in marketing leadership, and the ability to drive brand growth in a competitive landscape.

Role & Responsibilities

• Develop and execute our overall marketing strategy, leading go-to-market for new partnerships, products, and ecosystem developments.
• Shape and elevate our Protocol's brand identity within the blockchain industry.
• Lead strategic positioning and create compelling content and narratives around chain abstraction and placing us as the thought leader.
• Design strategies to grow and engage developer and user communities including both digital and real-world activations.
• Position leadership and team members for visibility via conferences, podcasts, and media opportunities.
• Cultivate relationships with KOLs, Media houses, and other stakeholders both globally and in specific regions to build our presence.
• Build and manage a high-performing marketing team to drive results.
• Collaborate with product, engineering, and business development teams for cohesive messaging.
• Define, monitor, and report key marketing metrics to measure impact and guide decision-making.

Requirements

7+ years of experience in marketing, with at least 3 years in a leadership role within the blockchain or technology sector.

Has lead marketing for a well known crypto brand

Experience on both developer and consumer-focused products

Benefits

• We have real scale - our product reaches millions of people in crypto and our users love us
• No micromanagement bullshit. We trust each other and empower employees to make decisions autonomously.
• We are a team of builders- we’re always shipping
• Good vibes - we are all team players that only want the best for each other and the company.
• Remote Friendly - Enjoy the flexibility of remote work.