Growth Marketing Manager - APAC

Job Description

Blockovate is a new and ambitious marketing agency on a mission to help innovative blockchain based solutions reach their target audience.

We work with new blockchain projects and help transform their marketing efforts, ensuring their project reaches the right audience, and achieves its necessary goals.

Role

As the Growth Marketing Manager in the APAC region, you will be responsible for developing and executing tailored growth strategies for presale focusing in the APAC region. Your role will involve managing content distribution, fostering relationships with KOLs, optimising paid advertising campaigns, and ensuring the success of fundraising initiatives. 

Key Responsibilities

Regional Growth Strategy:

• Design and implement growth marketing strategies specific to the APAC market, focusing on presale fundraising campaigns.
• Stay informed about regional market trends, regulatory changes, and audience behaviours to inform marketing efforts.

Content Marketing and Media Relations:

• Oversee the creation and distribution of compelling news content on leading crypto platforms.
• Cultivate relationships with regional media outlets and journalists to enhance content reach and impact.

KOL and Influencer Partnerships:

• Identify and collaborate with KOLs and influencers across the APAC region.
• Manage influencer relationships to ensure alignment with project objectives and brand identity.

Paid Advertising:

• Plan and execute paid advertising campaigns tailored to the APAC market, focusing on high-impact crypto platforms.
• Monitor campaign performance, optimise ad spend, and ensure maximum ROI.

Data and Performance Analysis:

• Track and analyse performance metrics to evaluate the success of campaigns and initiatives.
• Leverage data insights to refine strategies and improve outcomes.

Requirements

Essential:

• Proven experience in growth marketing, ideally within the crypto, blockchain, or fintech sectors.

• Deep understanding of the APAC crypto landscape, including regional platforms, trends, and investor behaviour.
• Strong network of KOLs, influencers, and media contacts in the APAC region.
• Expertise in content marketing, influencer management, and paid advertising.
• Analytical mindset with the ability to derive actionable insights from data.
• Excellent communication and negotiation skills, with fluency in English and at least one regional language.

Preferred:

• Experience working with platforms in regional crypto media outlets.
• Knowledge of crypto fundraising dynamics.
• Familiarity with APAC cultural and market nuances to tailor messaging effectively.

Benefits

• £45,000 - £55,000 depending on experience
• Remote working policy - Work from the office, at home, or a combination of both

• 33 days holiday (inclusive of bank & public holidays) plus an additional day for every year worked
• Quarterly team socials
• Working from home budgets
• Employee referral program
• Company pension scheme

Perks of working with us

• You'll have the opportunity to work with a talented and friendly group of people who are driven to be the best at what they do
• We offer a place for you to take ownership of your work and grow within the business
• Everyone is valued, listened to and recognised as contributing in their own way to the company's success