Email Marketing Specialist (Salesforce Marketing Cloud)

Job Description

🌎 Work from any corner and be a part of the #remoteworkrevolution!‼️
🌐 100% Remote
🤓 Working Hours: Monday - Friday, 9 AM - 6 PM Eastern Time

About the Company:

A fast-growing company on a mission to revolutionize the pet food industry by offering healthy, veterinarian-approved recipes made with wholesome ingredients that pet owners trust. Operating with the agility of a startup, yet backed by the resources of a larger organization, the company is scaling rapidly to improve the well-being of pets everywhere.

Job Summary:

We are seeking a CRM ( Customer Relationship Marketing) Associate to execute and optimize email campaigns while driving customer engagement and retention. This role involves collaboration with cross-functional teams, leveraging analytical insights, and contributing to the company’s growth through innovative CRM strategies.

Key Responsibilities:

• Lead the day-to-day execution of email campaigns using Salesforce Marketing Cloud, targeting diverse customer segments.
• Manage the email campaign calendar and testing roadmap, ensuring alignment with team goals.
• Collaborate with brand and creative teams to plan, brief, and deliver campaigns on time, reworking email content as needed.
• Identify opportunities to test and improve marketing effectiveness and customer profitability.
• Analyze, report, and present on campaign KPIs to optimize performance.
• Partner with Growth and Product teams to implement industry-leading experiments.
• Conduct A/B testing (content, segmentation, offers, and copy) and use results to refine strategies.
• Navigate a steep learning curve while significantly advancing your professional development.

Requirements

• A dog person through and through
• Degree or concentration in Marketing, Business or Economics and track record of excellent grades. - PLUS 
• 2-4 years of work experience out of university. 
• Entrepreneurial and have experience finding creative solutions to solve problems head-on. You’re always looking for business ideas and have started (or want to start) a business of your own.
• You have experience with Salesforce Marketing Cloud as well as experience building user journeys. - Required
• You have intermediate knowledge of SQL (Required), Figma (Highly Preferred) and Photoshop (Highly Preferred).
  - able to design either Figma or Photoshop or both (Creating visual)
• You’re organized and are able to manage multiple projects.
• You’re analytical and know how to create easy business cases to justify your ideas. You have a basic knowledge of excel formulas and you can calculate marketing metrics such as CAC and campaign ROI.
• Has solid data analysis skills (open rates and click-through rates and familiar with more advanced metrics such as CVR, ROI, CAC, etc.