VP of Marketing - Growth & Demand Generation (Remote, EMEA)

Job Description

LearnWorlds is a profitable, product-led SaaS company helping creators, educators, training businesses, and organizations in more than 150 countries create, sell, deliver, and scale online learning experiences.

Over the last several years, we've built a successful Product-Led Growth (PLG) business serving thousands of customers worldwide. As we continue to grow, we're strengthening our sales-assisted motion to serve larger organizations and enterprise customers.

We're entering an important new stage. Our product is becoming more powerful, our AI capabilities are expanding, our B2B opportunity is becoming clearer, and our go-to-market motion is evolving around sharper segments, stronger signals, and higher-quality revenue.

The next phase of growth isn't about doing more marketing. It's about redefining how Marketing contributes to the business—bringing greater focus, stronger commercial alignment, better measurement, and more predictable growth across both our product-led and sales-assisted businesses.

Marketing success at LearnWorlds isn't measured by activity, traffic, or lead volume. It's measured by the quality of demand, pipeline contribution, Product-Led Growth, and revenue impact.

We're looking for a VP of Marketing to lead that evolution.

About the Role

As VP of Marketing, you will own the evolution of LearnWorlds' marketing organization—from strategy and planning to execution, measurement, team leadership, and growth performance.

Your mission is to redefine how Marketing operates for the company's next stage of growth, evolving an already strong organization into a more focused, commercially driven, and measurable growth engine.

You'll lead the teams responsible for demand generation, growth marketing, content, campaigns, events, paid and organic acquisition, lifecycle marketing, marketing operations, and AI-enabled marketing workflows.

You'll work closely with the VP of Sales, VP of Product Marketing, VP of Customer Experience, Product leadership, and the CEO to align the company around stronger Product-Led Growth, higher-quality pipeline, improved enterprise demand generation, and repeatable revenue creation.

This is not a role for someone who manages campaigns from a distance. It's a role for a hands-on marketing leader who combines strategic thinking with a deep understanding of modern marketing execution. You're as comfortable discussing company priorities with the executive team as you are reviewing funnel performance, campaign effectiveness, or pipeline quality with your teams.

What You'll Own

1. Marketing Strategy & Operating Model

Redefine how Marketing plans, prioritizes, measures, and continuously improves. You'll establish the planning cadence, ownership structure, KPI framework, budget discipline, decision-making processes, and review rhythm that help Marketing execute with greater focus, accountability, and business impact. You'll decide what to scale, what to test, what to simplify, and where to invest next.

2. Growth Across Product-Led & Sales-Assisted Motions

LearnWorlds operates two complementary growth engines:

• Product-Led Growth (PLG)
• Sales-Assisted Growth

You will evolve how Marketing supports both. You'll own the demand engine across paid, organic, content, lifecycle, campaigns, webinars, partnerships, events, and conversion optimization. Your focus isn't lead volume. It's growth quality.

You'll improve self-serve acquisition, trial activation, enterprise demand generation, qualified pipeline, lifecycle performance, and conversion while balancing efficiency with long-term revenue growth.

You'll be accountable for Marketing's contribution to qualified pipeline, self-serve revenue, sales-assisted opportunities, and measurable funnel improvement.

3. Revenue Team Alignment

Marketing and Sales operate as one revenue team. You'll partner closely with the VP of Sales to define shared funnel stages, pipeline SLAs, routing, account priorities, attribution, forecasting, and pipeline goals. Marketing owns demand creation and market activation. Sales owns deal execution. Revenue success is shared. You'll execute Account-Based Marketing (ABM) programs in partnership with Sales and Product Marketing.

4. Market Activation, Lifecycle & Brand

Bring Product Marketing strategy to market through integrated campaigns, paid and organic acquisition, content, lifecycle marketing, customer education, webinars, events, partnerships, and brand. Brand is not an end in itself. It exists to increase trust, improve conversion, strengthen customer engagement, and accelerate growth.

5. Marketing Performance, Experimentation & AI

Build the discipline required to understand what is working—and why. Establish reporting, attribution, dashboards, experimentation frameworks, funnel visibility, and measurement that help leadership make better commercial decisions. Embed AI into marketing workflows where it improves research, reporting, campaign execution, personalization, experimentation, and operational efficiency.

What Success Looks Like

After 6–12 months:

• Marketing operates with a clear quarterly and weekly operating cadence.
• Sales and Marketing are aligned around shared pipeline goals, funnel definitions, and reporting.
• Product-Led Growth and Sales-Assisted motions both perform more effectively.
• Marketing-sourced and marketing-influenced pipeline increase.
• Sales-accepted pipeline quality improves.
• Trial activation, conversion, and enterprise demand improve.
• CAC payback and marketing efficiency improve.
• Product launches are tightly connected to campaigns, lifecycle communication, customer adoption, and revenue outcomes.
• AI is embedded into practical day-to-day marketing workflows.
• Marketing is recognized across the company as a trusted commercial partner whose decisions are driven by customer insight, data, pipeline impact, and measurable business outcomes.

Requirements

• Experience leading Marketing in a B2B SaaS company with a meaningful mix of Product-Led Growth and sales-assisted growth.
• A track record of building demand engines that generate qualified pipeline and revenue—not simply leads.
• Deep experience across demand generation, growth marketing, ABM, paid and organic acquisition, lifecycle marketing, campaigns, and marketing operations.
• Strong commercial and analytical judgment. You understand funnels, attribution, experimentation, conversion, CAC, pipeline quality, and revenue metrics.
• Experience partnering closely with Sales on pipeline creation, account prioritization, and funnel optimization.
• Experience partnering with Product Marketing while respecting clear ownership boundaries.
• You simplify complexity. You create clarity, focus, accountability, and operational discipline that help teams execute at a higher level.
• You're commercially creative. You care about customer understanding and great marketing, but ultimately measure success through business outcomes.
• You're hands-on with AI and have used it to improve marketing workflows—not simply generate more content.
• You're comfortable leading senior ICs and managers, making difficult trade-offs, and focusing teams on what matters most.

Nice to Have

• Experience in EdTech, e-learning, customer education, creator platforms, LMS, or training businesses.
• Experience in B2B SaaS companies combining Product-Led Growth with enterprise sales.
• Experience building scalable Account-Based Marketing programs.
• Experience introducing AI workflows into marketing organizations.
• Experience helping companies evolve from broad inbound acquisition toward a more ICP-led, revenue-focused go-to-market model.

Benefits

• Private life and health insurance plan
• Fully remote work if you prefer to work from home, apart from when we have team meetings a few times per year
• Your personal annual training budget
• An annual home office allowance to set up your personal space
• Company laptop
• 23 days of paid time off
• 3 early summer Fridays in July and August
• Access to AI tools at work
• A free LearnWorlds School to build and sell your own courses
• Work in one of the globally top 5 e-learning courses platform
• An opportunity to grow alongside us and shape the look and feel of tomorrow's e-learning
• An entrepreneurial, international, and highly motivated team with a flat hierarchy that will both challenge you and help you reach your highest potential
• Company retreats & other onsite team activities (see the video of our latest retreat).

Note: For candidates based in the EU/EEA, LearnWorlds will provide the applicable salary range for the position prior to the job interview. Salary ranges are determined using objective and gender-neutral criteria, including role, level, and employment location. Final compensation may vary based on skills, experience, job-related qualifications, and employment location.