Talentgrator

Product Marketing Manager

  • Talentgrator
  • Remote Spain
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Job Description

  • Own product positioning and messaging
  • Define and refine ICP and target segments
  • Plan and execute go-to-market (GTM) strategies
  • Work closely with Product team on launches and feedback loop
  • Partner with Performance Marketing to build and optimize funnels
  • Improve lead quality and conversion (MQL → SQL)
  • Create sales enablement materials (decks, use cases, messaging)
  • Ensure alignment between Product, Marketing, and Sales

Requirements

  • 1+ year in Product Marketing / B2B Marketing
  • Background in tech / iGaming / fintech / affiliate
  • Proven track record of launching products or features (GTM)
  • Define ICP and segmentation
  • Develop value proposition and positioning
  • Conduct customer research (custdev, interviews)
  • Analyze market trends and competitors
  • Translate product features into customer value
  • Strong understanding of B2B funnels and customer journey
  • Ability to work with data and optimize conversion
  • Cross-functional collaboration (Product, Performance, Sales)

Benefits

  • Competitive salary.
  • A friendly and creative atmosphere.
  • Opportunities for professional growth and development.
  • Flexible working hours and remote work options.