Job Description

Own product positioning and messaging
Define and refine ICP and target segments
Plan and execute go-to-market (GTM) strategies
Work closely with Product team on launches and feedback loop
Partner with Performance Marketing to build and optimize funnels
Improve lead quality and conversion (MQL → SQL)
Create sales enablement materials (decks, use cases, messaging)
Ensure alignment between Product, Marketing, and Sales

Requirements

1+ year in Product Marketing / B2B Marketing
Background in tech / iGaming / fintech / affiliate
Proven track record of launching products or features (GTM)
Define ICP and segmentation
Develop value proposition and positioning
Conduct customer research (custdev, interviews)
Analyze market trends and competitors
Translate product features into customer value
Strong understanding of B2B funnels and customer journey
Ability to work with data and optimize conversion
Cross-functional collaboration (Product, Performance, Sales)

Benefits

Competitive salary.
A friendly and creative atmosphere.
Opportunities for professional growth and development.
Flexible working hours and remote work options.

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