Inbound Marketing Manager (B2B Pipeline & Demand Generation)

Job Description

Inbound Marketing Manager (B2B Pipeline & Demand Generation) – Remote | LinkedIn Growth

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

We’re hiring an Inbound Marketing Manager to build and scale a B2B pipeline through content.

This is not a traditional content role.

Your job is simple:

Turn content → conversations → pipeline.

You will:

• Create high-performing LinkedIn content
• Convert engagement into real conversations
• Drive qualified leads into the pipeline

You’ll work directly with the founder (who closes deals), while you focus on generating consistent inbound opportunities.

What You’ll Own

Content-Driven Lead Generation (Primary Focus)

• Create high-performing LinkedIn content, including:
• Posts
• Hooks
• Carousels
• Identify content angles that attract high-intent B2B buyers
• Test and optimize content based on performance

Content → Conversation → Pipeline

• Turn engagement into real conversations through:
• Likes
• Comments
• Profile views
• Initiate natural, non-salesy DMs
• Qualify prospects and move them into the pipeline

Audience Engagement & Lead Nurturing

• Engage daily through comments and DMs
• Build relationships, not just send messages
• Follow up consistently with value-driven interactions

Funnel & Conversion Optimization

• Build simple inbound funnels:
• Content → Engagement → Conversation → Call
• Improve conversion rates at every stage
• Create:
• Lead magnets
• Nurture flows

Supporting Sales (Nice-to-Have)

• Share insights with the founder on:
• Messaging
• Objections
• Audience behavior
• Help improve conversion quality

What Makes You a Strong Fit

• You know how to turn content into pipeline, not just likes
• You’ve personally generated:
• Leads
• Conversations
• Booked calls
• You think in funnels and systems, not just posting
• You’re both:
• Creative with content
• Analytical with performance
• You take ownership of outcomes

Requirements

Must-Have

• 2+ years of experience in:
• B2B inbound marketing
• Content-led growth
• Strong experience with LinkedIn content
• Proven ability to:
• Generate inbound leads
• Drive conversations
• Excellent copywriting skills
• Understanding of B2B sales cycles (2–3 months)

Nice to Have

• Experience building personal brands
• Familiarity with tools such as:
• HubSpot
• Apollo
• Experience with:
• Lead magnets
• Content funnels
• Exposure to SaaS or B2B services

What a Typical Day Looks Like

• Write and publish LinkedIn content
• Engage with the audience through comments and DMs
• Start conversations with high-intent prospects
• Follow up and nurture leads
• Track performance and optimize content
• Collaborate with the founder on pipeline quality

In short: You turn attention into conversations—and conversations into revenue pipeline.

Key Metrics (KPIs)

• Number of inbound conversations generated
• Qualified leads added to the pipeline
• Conversion rates:
• Content → Conversation
• Conversation → Call
• Engagement quality (not vanity metrics)
• Consistency of content output

Why This Role Stands Out

• Direct impact on revenue, not just marketing metrics
• High ownership over inbound pipeline generation
• Work directly with the founder in a fast feedback environment
• No corporate layers or slow approval processes
• Opportunity to grow into:
• Head of Growth
• Demand Generation Lead

Interview Process

• Initial Screening Call
• Recruiter Interview
• Final Interview
• Offer & Onboarding

Apply Now

If you’ve successfully generated pipeline from content and understand how to turn audience → relationships → revenue, this is a high-impact opportunity to own inbound growth and drive measurable business results.