B2B Marketing manager for Polish market

Job Description

At Hedepy for business, we help companies take care of their employees' mental health. The human way: smart, practical, no taboo. We support organizations through webinars, workshops and 1:1 consultations with psychologists, therapists and business coaches, all available in our online app. Anonymous, safe, and genuinely empathetic.

We believe mental health support should show up before a crisis, not once things are "really bad". So we help people look after themselves earlier: dealing with stress, burnout, difficult emotions and work challenges. At the same time, we help employers build healthier workplaces, with regular insights ranging from weekly platform-usage reports to quarterly summaries of the trends and challenges showing up across the organization (always anonymized, always with our specialists' commentary).

Our mission: work shouldn't be a source of chronic stress. Nobody should get a stomachache before Monday. And caring about your mental health at work should feel normal, not like a last resort.

We already work with 200+ companies, we keep growing, and we're expanding internationally. One thing we're genuinely proud of: 97% of our users would recommend us to someone close to them, and for almost half of the people on the platform, this is their first contact with a psychologist in their life. That's our daily reminder of why we do this.

We're looking for someone to grow the Hedepy for Business brand in Poland. Someone who likes to act, has a head full of ideas, gets B2B marketing, and wants real influence over how we talk to the market.

If you enjoy mixing strategy with creativity, you're at home in content, events and LinkedIn, and AI is already a daily tool for you, we might be looking for you. 💛

🎯 What you'll do

• Build and develop the marketing communication strategy for the Polish market
• Plan content and build the calendar of marketing activities and events
• Organize webinars and offline events, from conferences to our own meetups for clients and HR partners
• Run our social media, mainly LinkedIn (that's where a lot happens)
• Create expert content: articles, newsletters, e-books and reports
• Work with B2B marketing managers from other countries and swap ideas
• Coordinate the performance and SEO agency: brief them, optimize, keep the quality high
• Work closely with the design and UX team so everything looks and works great
• Analyze campaign results, draw conclusions, test new approaches
• Partner with Sales and Customer Success on joint initiatives, sales materials and case studies

Requirements

Must-have:

• 4+ years of hands-on B2B marketing experience, with direct ownership of content, campaigns and events.
• Native or fluent Polish (C1+). You'll be creating content for the Polish market: articles, newsletters, social posts, event copy.
• Fluent English (B2+), written and spoken. It's our daily working language.
• Hands-on experience with Canva, MailerLite, Google Analytics and Figma.
• Proven experience organizing both online and offline events (webinars, conferences, meetups).
• Strong analytical skills: you can read campaign data, spot patterns and make independent calls.
• Active use of AI tools (such as ChatGPT, Claude, Gemini or similar) as part of your daily workflow, for content, research, analysis and reporting.
• Able to work on a B2B contract.

Benefits

🎁 What we offer

• 11,000–13,000 PLN net (B2B) + KPI bonus
• Remote-first: work from wherever you want, and if you like an office, Varso Tower in Warsaw is there for you
• Free access to Hedepy: therapy sessions, coaching and psychological support
• A team spread across 10 countries
• Direct collaboration with and reporting to the Head of Marketing B2B
• Plenty of room for ideas, testing and real impact on what we do

👋 Who you'll work with

Your closest team is Kasia G. (Head of Marketing B2B) and Ellen from the Czech Republic 🇨🇿. We work internationally and closely, and we put a lot into sharing knowledge and shipping good things together.

🔄 How the hiring process works

We want it focused, smooth, and without unnecessary dragging.

Stage 1: a self-recorded video interview. A few questions you answer in your own time, so we get a first sense of how you think and communicate.

Stage 2: a short case study and a conversation with Kasia G. (Head of Marketing B2B) and Vero (HR), all in one session. We do it together on purpose, so the case study and the meeting don't stretch the process out by an extra week. We want to see how you think about marketing, how you approach challenges, and how you work with ideas in practice.

Stage 3 (possibly): a casual meet with the team, so you can see who you'd be working with day to day.

If this feels like your thing, reach out. We'd love to meet you.

Meet the team ->