Staff Product Manager - Phone Numbers and A2P

Job Description

About Us

HighLevel is an AI powered, all-in-one white-label sales & marketing platform that empowers agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, comprised of agencies, consultants, and businesses of all sizes and industries. HighLevel empowers users  with all the tools needed to capture, nurture, and close new leads into repeat customers. As of mid 2025, HighLevel processes over 4 billion API hits and handles more than 2.5 billion message events every day. Our platform manages over 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million hostnames.

Our People

With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home.

Our Impact

As of mid 2025, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve each month. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen.

Role Overview:

As the Staff Product Manager for Phone Number, A2P & Compliance, you will own the strategy, execution, and evolution of HighLevel’s messaging compliance and phone number ecosystem. You will lead the products and systems that enable customers to register, provision, manage and operate communication channels compliantly across global markets. This includes A2P registration frameworks, messaging trust and compliance workflows, phone number lifecycle management, carrier and provider integrations, regulatory readiness, onboarding journey on Phone Platform, A/B test different workflows and deliverability optimization. This role sits at the intersection of communications infrastructure, regulatory compliance, customer experience and platform scale. You will partner closely with Engineering, Operations, Legal, Support, Product and external communication providers to ensure HighLevel delivers reliable, compliant, and scalable messaging experiences worldwide. This is a highly strategic and execution-oriented individual contributor role ideal for someone who understands telecommunications ecosystems, thrives in ambiguity, and can translate evolving regulatory requirements into elegant product experiences that scale globally.

Key Responsibilities

• Own the vision, strategy and execution for HighLevel’s A2P, Compliance and Phone Number platforms.
• Define and drive the roadmap for messaging trust, registration, compliance and number management products.
• Lead the evolution of A2P registration experiences, reducing customer onboarding friction while maximizing approval and activation rates.
• Build scalable systems that support brand registration, campaign registration, vetting, compliance monitoring and carrier approvals.
• Own the end-to-end lifecycle of phone numbers, including procurement, provisioning, assignment, porting, verification, compliance status and decommissioning.
• Partner with telecom providers and carrier partners to expand global number availability and communication capabilities.
• Drive improvements in registration success rates, campaign health and compliance outcomes.
• Develop scalable frameworks for managing carrier policies, regulatory requirements and phone numbers best practices across regions.
• Collaborate with Legal, Compliance, and Operations teams to ensure HighLevel remains ahead of evolving communication regulations and industry standards.
• Define policies and product experiences that reduce spam, abuse, fraud, and messaging violations across the platform.
• Create visibility into registration funnels, approval timelines, deliverability metrics, number utilization, and compliance performance.
• Lead initiatives that improve customer self-service capabilities for registrations, phone numbers, and compliance management.
• Drive automation across compliance workflows, exception handling, document verification, and approval processes.
• Partner with Support and Customer Success teams to reduce customer friction and accelerate issue resolution.
• Establish and monitor key platform KPIs including registration conversion, approval rates, compliance health, number utilization, deliverability, and operational efficiency.
• Act as the subject matter expert and product leader for messaging compliance, A2P registration, and phone number management across HighLevel.
• Own the customer verification and trust onboarding experience for communication products, including KYC, identity verification and business validation workflows.
• Drive the evolution of verification systems that support compliant access to messaging, telephony and regulated communication capabilities.
• Partner with Persona KYC platform to establish scalable frameworks for customer identity verification and fraud prevention.
• Improve verification completion rates, approval times, and onboarding conversion while maintaining compliance and risk standards.

• 12+ years of total experience, including ownership of communications, telecommunications, compliance or platform infrastructure products.
• Deep understanding of A2P messaging ecosystems, including 10DLC, toll-free messaging, short codes, sender registration frameworks and carrier compliance requirements.
• Proven experience building products that operate within regulated or policy-driven environments.
• Strong understanding of phone number lifecycle management, including provisioning, porting, assignment, verification and inventory management.
• Experience working directly with communication providers, telecom operators, aggregators, or messaging platforms.
• Demonstrated success translating complex regulatory requirements into scalable product experiences.
• Strong knowledge of messaging deliverability, sender reputation, trust frameworks, and anti-abuse mechanisms.
• Experience building onboarding, verification, registration, or compliance workflows at scale.
• Excellent analytical skills with the ability to leverage data to identify bottlenecks, improve approval rates, and drive operational efficiency.
• Strong stakeholder management skills with experience influencing engineering, operations, legal, and executive teams.
• Ability to balance customer experience, regulatory requirements, operational complexity, and business outcomes.
• Exceptional communication skills with the ability to simplify complex compliance and telecommunications concepts for diverse audiences.

• Experience with A2P 10DLC, Campaign Registry (TCR), toll-free verification, short code programs, or international sender registration frameworks.
• Prior experience at a CPaaS, telecom, messaging, communications, or infrastructure company.
• Familiarity with providers such as Twilio, Bandwidth, Sinch, Plivo, Vonage, Telnyx, Infobip, or similar communication platforms.
• Experience managing number portability, carrier onboarding, telecom inventory systems, or messaging compliance operations.
• Understanding of messaging deliverability analytics, carrier filtering mechanisms, and sender reputation systems.
• Experience with fraud prevention, abuse detection, trust and safety systems, or platform governance initiatives.
• Familiarity with global telecommunications regulations, regional compliance requirements, and local number policies.
• Strong technical fluency with APIs, distributed systems, operational tooling, and communication infrastructure.
• Experience operating in high-scale SaaS environments supporting millions of users and billions of communication events.
• Experience working within remote, globally distributed organizations.