Digital Marketing Instructor

Job Description

About Our Client:

Our client, a growing educational and professional development organization, is seeking an experienced Digital Marketing Instructor to teach and mentor students on digital marketing strategies, online brand growth, content marketing, and best practices for becoming successful digital marketing professionals.

This role is ideal for an experienced digital marketer who is passionate about teaching and sharing practical industry knowledge with aspiring marketers, entrepreneurs, and business professionals.

Key Responsibilities:

• Deliver engaging training sessions on digital marketing strategies, tools, and industry best practices.
• Teach students how to plan, execute, and optimize digital marketing campaigns across multiple platforms.
• Guide students on social media marketing, content marketing, email marketing, SEO, paid advertising, and online brand development.
• Share practical experiences, case studies, and real-world marketing insights with students.
• Teach students how to use digital marketing tools, analytics platforms, and campaign performance metrics.
• Develop instructional materials, presentations, assignments, and hands-on marketing exercises.
• Facilitate workshops, campaign simulations, and interactive learning activities.
• Mentor students on personal branding, audience engagement, and digital marketing career pathways.
• Support students in understanding customer acquisition, lead generation, and conversion strategies.
• Stay updated on digital marketing trends, emerging technologies, and online consumer behavior.

Requirements

Qualifications & Skills:

• Bachelor’s degree in Marketing, Business Administration, Communications, Media, or related field preferred.
• Minimum of 4–5 years of practical experience in digital marketing, social media marketing, content marketing, SEO, paid advertising, or related fields.
• Strong understanding of digital marketing strategies and online customer engagement techniques.
• Experience managing digital campaigns across platforms such as Google, Facebook, Instagram, LinkedIn, TikTok, or YouTube.
• Knowledge of SEO, email marketing, social media management, analytics, and online advertising tools.
• Excellent communication, presentation, and mentoring skills.
• Ability to teach digital marketing concepts clearly and effectively.
• Strong creative thinking, analytical, and problem-solving abilities.
• Proficiency in Microsoft Office Suite, Google Workspace, and digital collaboration tools.
• Must be legally authorized to work in the USA or Canada.

Preferred Qualifications:

• Certifications in Digital Marketing, Google Ads, SEO, Analytics, Social Media Marketing, or related areas are an advantage.
• Experience facilitating workshops, corporate training, or mentoring programs.
• Familiarity with CRM systems, marketing automation tools, and content management platforms.
• Experience working with students, startups, agencies, or online businesses.

Benefits

Part time. Pay depends on experience.