Field Marketing Specialist (Remote)
- Aledade
- Remote USA
Job Description
Primary Duties:
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Event Support & Execution: Help coordinate logistics for regional tradeshows, customer dinners, and in-person events, including venue selection, catering, booth shipping, and vendor management. Manage pre- and post-event processes such as guest lists, registration, follow-up communications, and reporting. Support onsite event setup and teardown when applicable.
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Webinar & Digital Event Management: Partner in scheduling and managing logistics for webinars including platform setup (ON24), speaker coordination, registration, and live-day support. Ensure timely execution of promotional emails, landing pages, and calendar invites in coordination with the GDR team. Track attendance, engagement metrics and contribute to post-event reporting and nurture plans.
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Campaign & Content Support:Partner with Field Marketing Managers to localize messaging and promotional assets to suit regional audience needs. Ensure field assets (presentations, signage, swag etc.) are up-to-date and delivered on time. Help coordinate speakers and internal SME’s for events and webinars.
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Cross-Functional Collaboration: Work closely with Sales, MarOps, BI, and Digital teams to ensure alignment on regional goals, targets, operational needs and reporting. Maintain project timelines and keep stakeholders informed of milestones and changes.
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Data & Reporting: Support Field Marketing Managers track and manage event and webinar performance metrics in Marketing Automation Platform (HubSpot) and CRM (Salesforce). Assist in reporting on ROI, lead generation, and LUM impact of field programs.
Minimum Qualifications:
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Bachelor’s degree in Marketing, Business, Healthcare Administration, Public Health, or a related field
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4+ years of experience in field marketing or event marketing, preferably within healthcare or a health system
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Willingness to travel occasionally for onsite event support.
Preferred knowledge, skills, and/or abilities:
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Strong organizational skills and ability to manage multiple projects simultaneously
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Excellent written and verbal communication skills
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Experience with marketing tools like Salesforce, HubSpot, Webinar Platforms, Google Products or similar platforms is a plus
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Ability to work independently while managing multiple priorities in a fast-paced, cross-functional environment
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Passion for delivering high-quality experiences to prospects, customers, and sales teams
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Previous experience working in or alongside sales teams to understand their needs and how marketing can best support them
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Strong attention to detail in handling guest lists, branded materials and event logistics
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Understanding of the value-based care landscape and experience working with independent physicians, physician organizations, and FQHCs
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Excellent problem-solving and troubleshooting skills, especially when adapting to last-minute events or tech changes
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Outstanding organizational skills and attention to detail
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Experience in organizing and managing executive-level events and community engagements
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Understanding of buyer journeys and how to tailor messaging for the middle of funnel and bottom of funnel audiences
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Familiarity with event management tools like Cvent, Bizzabo, or similar platforms
Physical Requirements:
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Must carry a valid driver’s license and be able to drive within assigned territory
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Must be able to travel via plane when needed
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Sitting for prolonged periods of time. Extensive use of computers and keyboard. Occasional walking and lifting may be required.
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Standing or walking for hours at a time and occasionally lifting and carrying up to 25lbs
