VP of Marketing

Job Description

Description

We're hiring a VP of Marketing to own client acquisition for Bolder Apps. You'll build the entire system (SEO, GEO, paid, outbound, brand, content ops) and run it yourself. No team of humans underneath you. You'll architect and operate AI agents to scale your output. We need someone who's actually moved B2B pipeline numbers and knows how to make AI do the heavy lifting, not a strategist who needs a team to execute. Base is $100K–$150K plus performance bonus tied to pipeline, with a $10–20K/month marketing budget you control.

About Us

Bolder Apps is a product development studio that partners with US-based startups and established companies to build and scale innovative digital products. We specialize in AI-powered development, full-cycle product creation, and engineering team augmentation. Our mission: build bolder, faster, and smarter.

Our Culture & Values (read before applying)

We move fast. We take ownership. We work with AI, not against it. And we expect everyone to bring ideas, not wait for instructions.

There are no daily checklists, no micromanagement, and no corporate politics. Instead, you'll have autonomy, trust, and a team that's always ready to help you grow. At Bolder Apps, impact matters more than titles, and curiosity matters more than seniority.

If you want a place where you can level up fast and actually see your work making a difference — welcome aboard.

Responsibilities

• Own SEO and GEO. Organic is already working. Your job is to scale it and make sure we show up in ChatGPT, Perplexity, and whatever comes next
• Fix paid acquisition. It hasn't worked yet. Diagnose why, rebuild the approach, and prove it can
• Build and operate AI agents for content production, outreach, reporting, and campaign ops. Not as a side project, as core infrastructure
• Run outbound that books meetings with US-based founders and VPs of Engineering, not generic blast lists
• Track CAC, LTV, and pipeline contribution weekly. Kill what isn't working
• Shape brand perception so Bolder is known as the AI-native agency, not another dev shop
• Own the budget. Every dollar tied to CAC and pipeline impact
• Report numbers weekly with the rigor you'd expect from a CFO

Requirements

• Demonstrable B2B pipeline numbers you personally moved somewhere defensible. Fluency in CAC, payback, LTV, and channel-level conversion without checking a dashboard.
• AI agent workflows in production for real marketing work (content, outbound, research, reporting), not Zapier toys. A clear point of view on where AI helps and where it produces slop.
• Track record growing organic traffic on a B2B site, plus opinions and active experiments on GEO. This is new ground and we expect curiosity, not playbooks.
• Hands-on experience fixing paid acquisition that wasn't working. Ability to diagnose whether the problem is targeting, creative, landing page, offer, or product-market fit. Google, LinkedIn, and Meta at minimum.
• Cold outbound that booked meetings with senior US buyers, plus experience selling dev work, design work, or consulting to US tech buyers.
• Writing taste. No "synergize," no "transformative AI solutions" on our homepage.
• GA4, attribution modeling, and SQL when the dashboard lies.
• Founder-adjacent operating style. Problems flagged early, bad numbers surfaced not buried, no decks required for strategy conversations.

Benefits

• $100K–$150K base salary
• $10–20K/month marketing budget under your direct control
• Fully remote, async-friendly
• Real autonomy — no brand committee, no approval chains for experiments
• Direct access to the founder and decision-makers
• Tooling budget for AI platforms, automation, and whatever you need to run efficiently
• A company that's actually building with AI — not just talking about it