Product Marketing Manager - ChiroTouch

Job Description

About PracticeTek 

Stop scrolling - your dream job might just be here! At PracticeTek, we don’t do ordinary, we do bold ideas, big impact, and endless opportunities to grow. Imagine working with teammates who celebrate your wins, challenge you to think bigger, and cheer you on every step of the way. Imagine building solutions that actually change lives and reshape how healthcare works. That’s the vibe here: high-energy, high-impact, and 100% human. Ready to jump in? Let’s go!  

We’re on a mission to revolutionize healthcare practices effortlessly and we live out our brand promise every day: being the Trusted Partner in retail healthcare. PracticeTek is one of the largest retail-healthcare tech providers in North America, offering everything a practitioner would need, from pre-encounter workflows to practice management, analytics, digital intake forms, marketing tools, EHRs, and payment systems, for a whopping 40,000+ clinics worldwide. Over the years, we’ve brought together the best-in-class platforms that serve the Chiropractic, Wellbeing, Vision and Dental providers and their patients; and we are united by one mission, to revolutionize retail healthcare practices effortlessly. Here, you’ll have the flexibility to contribute across multiple brands, each offering a unique path for growth. Whether you’re building products, supporting customers, or driving strategy, your journey with PracticeTek is full of opportunity.  

We believe in showing up with consistent care, staying always ahead, keeping our approach market-in, making every experience feel effortless, owning it openly, and striving to do right in every decision. These aren’t just words; they’re how we live, work, and make an impact together. 
 
At PracticeTek, You’ll Get To 

• Shape the future of healthcare with technology solutions that are always evolving to meet real-world needs.  

• Team up with passionate, talented people who care deeply about patients, providers, and making a difference.  

• See your impact firsthand by helping practices deliver care that’s simpler, smarter, and better for everyone.  

• Grow your career and your skills in an environment that celebrates curiosity, collaboration, and continuous development.  

The Career Opportunity

The Product Marketing Manager – ChiroTouch leads the product marketing strategy and execution for ChiroTouch, a leading chiropractic practice management and EHR platform. This role is responsible for shaping go-to-market strategy, guiding product and solution launches, and evolving how ChiroTouch shows up in the market to support acquisition, retention, and expansion. You will report to the Sr Director of Product Marketing – Chiropractic and partner closely with Product, Sales, Performance Marketing, Creative, Brand, Revenue Operations, and Payments teams to translate business priorities into clear positioning, compelling campaigns, and measurable outcomes. This role plays a critical part in aligning roadmap, messaging, and commercial execution as the ChiroTouch platform continues to evolve.

*This is a remote eligible position, working with colleagues across Eastern and Pacific time zones.

What You’ll Do

• Go-to-Market Strategy: Lead and execute GTM strategy for new capabilities, bundles, and platform enhancements in alignment with the product roadmap.
• Positioning and Messaging: Develop clear, differentiated messaging that resonates with chiropractic practices across segments and growth stages.
• Product Brief Development: Partner with Product and Sales to define target audiences, value propositions, and competitive differentiation.
• Lifecycle and Adoption Strategy: Own lifecycle marketing strategy to support onboarding, adoption, engagement, and long-term customer success.
• Cross-Functional Alignment: Collaborate with Product, Sales, Brand, Enablement, and Revenue Operations to ensure consistent messaging and coordinated execution.
• Commercial Readiness: Support sales readiness through launch planning, internal communications, and enablement assets that drive confidence and clarity.
• Brand Stewardship: Ensure ChiroTouch messaging, tone, and visual identity remain consistent and aligned with broader PracticeTek brand direction.
• Performance and Insights: Track and analyze campaign and launch performance, sharing insights and recommendations with marketing and business leadership.
• Growth and Expansion Support: Partner with cross-functional teams to support programs that drive account growth, solution adoption, and portfolio awareness.
• Marketing Initiatives: Contribute to the execution of campaigns, events, webinars, and partner programs that elevate ChiroTouch visibility and engagement.
• Planning: Support quarterly and annual marketing planning, ensuring priorities align with business objectives and market needs.
• Sales Enablement: Develop and maintain sales collateral, presentations, and competitive materials that support conversion and retention.
• Content Collaboration: Work with the Content team to produce customer-facing and sales-facing assets including case studies, webinars, and educational resources.
• Customer Advocacy: Help surface customer insights and success stories that reinforce credibility and trust in the market.
• Cross-Portfolio Collaboration: Coordinate with other Product Marketing Managers to support aligned narratives and opportunities across the PracticeTek ecosystem.
• Event Participation: Occasionally represent ChiroTouch at industry events, trade shows, or customer-facing engagements.

What You Bring

• 5 to 7+ years of experience in B2B SaaS marketing; healthcare or vertical SaaS experience preferred.
• Comfortable operating in a highly visible role, regularly presenting strategy, performance, and recommendations to executive leadership. Able to communicate clearly under scrutiny, defend decisions with data, and adapt quickly based on feedback.
• Proven experience supporting go-to-market strategy, launches, and lifecycle marketing.
• Strong ability to translate complex product capabilities into clear, compelling customer value.
• Experience working cross-functionally with Product, Sales, and Revenue teams
• Familiarity with marketing automation and CRM platforms such as HubSpot and Salesforce.
• Strong organizational, planning, and execution skills with attention to detail
• Excellent communication and storytelling abilities, with a customer-first mindset.

Ready to Join?   

If you’re excited to bring your ideas, energy, and expertise to a team that’s shaping the future of healthcare, we can’t wait to hear from you. Apply today and let’s make healthcare simpler, smarter, and Better. Together.  

The Fine Print (That Really Matters)  

At PracticeTek, we determine compensation by considering market data, internal equity, and each candidate’s skills and experience. For this position, we reasonably expect to pay a base pay between $113,125-127,791. This role is also eligible for benefits, including health, dental, vision, paid time off, 401(k) with company match, and may be eligible for additional compensation such as bonuses or equity, as applicable.