Head of Sales, LawRank (An EverService Company)

Job Description

About LawRank & EverService

LawRank is one of the most respected SEO and digital marketing firms serving the legal industry, working with high-revenue law firms across the country. We're part of EverService Holdings, a Sunstone Partners-backed portfolio operator with multiple market-leading brands across digital marketing, including LawRank, iLawyer, and RYNO. Our scale gives clients access to best-in-class talent, technology, and capability, while our brand-led structure keeps us close to the firms we serve.

Position Overview

We're hiring our next Head of Sales to own new revenue, lead and scale our sales team, and build a repeatable, predictable revenue engine purpose-built for law firm buyers.

You'll own $20 million in new revenue against a current book of $14,425,380 in ARR, lead a team of 2 AEs and 4 SDRs, and operate as a peer to LawRank's Marketing, Client Success, and Operations leaders. You'll report directly to the LawRank President / GM, present to EverService executive leadership, and have meaningful visibility to the broader PE-backed portfolio, Sunstone Partners-owned, alongside iLawyer and RYNO.

This is a builder's seat with a real number attached. The brand is strong, the product is differentiated, and the next chapter of revenue growth at LawRank gets architected by whoever takes this role.

How We Know You'll Fit

• You've personally built or rebuilt a sales engine before — not just inherited a quota
• You're equally credible in a rep coaching session and a board pipeline review
• You ship change in 90 days, not 9 months
• You own the number without flinching — wins and losses
• You write tight, think in systems, and treat operating cadence as strategic infrastructure

How We Work

• Remote-first, with quarterly in-person team gatherings
• EOS shop — quarterly rocks, weekly Level 10 meetings, scorecards, accountability charts
• Travel: ~25% for client and prospect meetings, conferences, EverService offsites, and team gatherings
• Tech stack: [HubSpot / Salesforce], [outreach/sequencing tool], [conversation intelligence], proprietary client reporting

Position Responsibilities

Revenue & Quota

• Own the new revenue number for LawRank — quarterly and annually
• Build accurate, defensible forecasts; manage to them weekly
• Drive predictable, repeatable pipeline generation across inbound and outbound motion
• Set quota and territory structure for the AE team; recalibrate as the business scales

Team Leadership & Development

• Lead, hire, and develop a high-performing sales team — AEs, SDRs, and sales leaders alike
• Set the bar for hiring, ramp, performance, and culture
• Coach reps on consultative, value-based selling tailored to law firm buyers
• Build the bench depth to scale the team responsibly

Go-To-Market & Process

• Build scalable sales processes tailored to the way law firms actually buy
• Refine positioning and messaging for attorney, managing partner, firm administrator, and in-house marketing personas
• Partner with Marketing to align demand generation and pipeline strategy
• Stand up the sales tech stack (CRM hygiene, sequencing, call recording, forecasting) to support scale

Strategic Partnership

• Build strategic relationships with law firm leaders across the portfolio
• Provide market insights to inform LawRank's service strategy, packaging, and pricing
• Partner with Client Success on warm handoffs and expansion motion
• Represent LawRank at industry events, partner programs, and key client engagements

What Winning Looks Like

First 30 Days:

• Meet every rep, every sales leader, and every top-20 prospect/account
• Pressure-test the current sales motion, tech stack, and forecasting accuracy
• Deliver a "current state" memo: what's working, what's broken, what changes first

First 60 Days:

• Implement interim fixes to the most painful pipeline and conversion gaps
• Stand up a weekly pipeline and forecast review tied to a real scorecard
• Recalibrate quota, territory, and rep capacity if needed

First 90 days:

• New sales operating model live: weekly rhythm, scorecards, forecast cadence
• Measurable improvement in pipeline coverage and conversion rates
• Clear hiring plan and team structure for the next 12 months
• Quarterly Rocks established with measurable revenue commitment

Requirements

• 10+ years in B2B sales, with 7+ years leading sales teams
• Track record of building or rebuilding a sales engine in a high-growth digital marketing or B2B services environment
• Strong consultative, value-based selling skills, you sell outcomes, not features
• Comfortable owning a real number and rebuilding the system that produces it
• Data-driven approach to pipeline management and forecasting, you can pressure-test a CRM in 20 minutes
• Direct experience selling digital marketing services, SaaS, or legal technology to attorneys and law firms strongly preferred. We'll consider exceptional candidates from adjacent regulated B2B verticals (financial advisory, medical/dental, professional services) who can demonstrate rapid vertical learning
• Bachelor's degree preferred; equivalent operating experience considered

The total compensation for this salaried opportunity includes a base salary range + on-target-earnings (OTE) with uncapped accelerators on overachievement. This compensation package is subject to multiple factors, including role, level, experience, and location. For candidates who progress to the final stages of our interview process, our hiring team will collaborate closely with you to determine a competitive base salary and OTE structure tailored to your experience and impact.

Benefits

• Remote work
• Performance bonus tied to retention, expansion, and CSAT/NPS outcomes
• Major medical insurance + vision + dental
• 401(k)
• Life insurance
• PTO + sick time

This job description is intended to describe the general nature and level of work being performed by people assigned to this position. It is not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status, or any other characteristic protected by law.