Job Description

Performance Marketing Manager – Remote | Google Ads, Meta, LinkedIn & Paid Media Growth

Employment Type: Full-Time, Remote
Working Hours: U.S. Time Zones

About the Role

At Pavago, one of our clients is hiring a Performance Marketing Manager to own paid acquisition strategy, campaign execution, and performance optimization across multiple digital channels.

This is not a “set it and forget it” marketing role.

You’ll be directly responsible for:

Lead generation
Paid media performance
Funnel optimization
Budget efficiency
Revenue growth

You’ll manage campaigns across:

Google Ads
Meta (Facebook & Instagram)
LinkedIn Ads
X (Twitter)
Reddit
TikTok
Emerging paid acquisition channels

If you think in funnels, obsess over metrics, and constantly test new growth opportunities, this role is built for you.

What You’ll Own

Paid Media Strategy & Campaign Execution

Build and manage paid campaigns across:

Google Ads
Meta Ads
LinkedIn Ads
X (Twitter)
Reddit Ads
TikTok Ads

Design full-funnel B2B lead generation strategies
Launch campaigns from scratch, including:

Campaign structure
Audience targeting
Conversion tracking
Creative direction
Optimization workflows

Write and test high-converting ad copy
Align messaging across:

Paid media
Organic marketing
Content funnels
Landing pages

Optimization & Scaling

Monitor campaigns daily and make proactive optimizations
Improve:

CTR
CPC
CPL
CPA
ROAS
Conversion rates

Run structured A/B tests across:

Creatives
Headlines
Audiences
Bidding strategies
Landing pages

Identify scalable acquisition opportunities while maintaining profitability
Stay ahead of:

Algorithm changes
Attribution updates
Privacy shifts
Platform best practices

Analytics, Attribution & Reporting

Track campaign performance using:

Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Platform dashboards

Audit and troubleshoot:

Pixel setups
Event tracking
Attribution flows
UTM structures

Build performance reports focused on:

Insights
Trends
Recommendations
Revenue impact

Translate campaign data into actionable growth decisions

Funnel & Conversion Optimization

Analyze funnel drop-offs and conversion bottlenecks
Improve landing page performance and user flow efficiency
Support retargeting and audience segmentation strategies
Optimize campaigns for both lead quality and cost efficiency

Cross-Team Collaboration

Work closely with:

Marketing
Sales
Content teams
Designers

Provide creative and messaging feedback based on performance data
Contribute to broader:

Growth marketing
Lifecycle marketing
Revenue generation initiatives

What Success Looks Like

Reduced CPL and CPA over time
Improved ROAS and campaign efficiency
Consistent pipeline and lead growth
Strong attribution accuracy and reporting clarity
Successful campaign scaling across platforms
Fast testing and optimization cycles

What Makes You a Strong Fit

Highly analytical and performance-driven
Comfortable owning campaign strategy and execution end-to-end
Strong understanding of B2B marketing funnels
Obsessed with testing, iteration, and optimization
Able to balance creative thinking with data-driven decisions
Strong communicator who can explain performance insights clearly

Requirements (Must-Have)

Experience

3+ years of hands-on paid media management experience
Proven success managing campaigns across:

Google Ads
Meta Ads
LinkedIn Ads

Strong B2B lead generation background with measurable results

Core Skills

Deep understanding of:

PPC strategy
Audience segmentation
Retargeting
Funnel optimization
Attribution models

Advanced experience with:

Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Conversion tracking setups

Ability to independently:

Build campaigns
Launch tracking
Optimize performance
Report on results

Strong ad copywriting and testing skills

Nice to Have

Experience with:

HubSpot
Salesforce
Marketo

Experience managing:

Multiple client accounts
Large advertising budgets
Complex campaign portfolios

Google Ads or Meta certifications
Familiarity with:

Canva
Adobe Creative Suite
Funnel optimization tools

What a Typical Day Looks Like

Review campaign dashboards and performance trends
Optimize bids, budgets, audiences, and creatives
Launch new ad campaigns and experiments
Audit conversion tracking and attribution flows
Collaborate with content and design teams
Analyze funnel performance and identify growth opportunities
Build reports and present actionable recommendations

In short: you drive profitable growth through structured testing, optimization, and performance-focused paid acquisition strategies.

Key Metrics (KPIs)

Click-Through Rate (CTR)
Cost Per Lead (CPL)
Cost Per Acquisition (CPA)
Return on Ad Spend (ROAS)
Conversion Rate (CVR)
Lead and revenue growth
Budget efficiency and scalability

Performance is measurable. So is success.

Why This Role Stands Out

True ownership of paid acquisition performance
Opportunity to scale campaigns across multiple platforms
High-impact growth marketing environment
Strong focus on testing, optimization, and measurable outcomes
Growth opportunities into:

Growth Marketing Lead
Head of Paid Media
Demand Generation Manager
VP of Growth

Interview Process

Application Review
Initial Interview
Technical Interview (Campaign & Strategy Deep Dive)
Final Interview with Leadership
Offer & Background Verification

Apply Now

If you:

Love performance marketing and paid acquisition
Think in funnels, attribution, and conversion rates
Enjoy testing and scaling campaigns
Want ownership over measurable growth results

This is a strong opportunity to join a fast-moving, performance-driven marketing environment.