Digital Marketing Manager

Job Description

Digital Marketing Manager – Remote | Paid Ads, Organic Growth & Multi-Channel Performance Marketing

Employment Type: Full-Time (Remote)
Working Hours: U.S. Time Zones

About the Role

At Pavago, one of our clients is hiring a Digital Marketing Manager to drive growth across both paid and organic channels.

This is not a coordination-only marketing role.

You’ll be directly responsible for:

• Paid acquisition
• Organic growth
• Campaign execution
• Funnel optimization
• Audience growth
• Lead generation
• Revenue performance

You’ll manage and optimize campaigns across:

• Google Ads
• Meta (Facebook & Instagram)
• LinkedIn
• X (Twitter)
• Reddit
• TikTok
• Pinterest
• YouTube
• Emerging growth channels

The goal is simple: generate qualified leads, improve efficiency, and build a scalable growth engine across paid and organic marketing.

If you’re someone who thinks in funnels, tests constantly, and makes decisions based on performance data — this role is built for you.

What You’ll Own

Paid Media Strategy & Campaign Execution

• Build and manage campaigns across:
• Google Ads (Search, Performance Max, Display, YouTube)
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads
• X (Twitter) Ads
• Reddit Ads
• TikTok Ads
• Design full-funnel B2B lead generation strategies
• Launch campaigns end-to-end, including:
• Audience targeting
• Campaign structure
• Conversion tracking
• Creative direction
• Optimization workflows
• Write and test high-converting ad copy
• Continuously test:
• Messaging
• Audiences
• Hooks
• Creative formats
• Landing pages

Organic & Social Media Growth

• Own organic growth across:
• LinkedIn
• X (Twitter)
• Instagram
• TikTok
• Other relevant social platforms
• Develop content strategies aligned with paid campaigns and growth goals
• Test messaging organically before scaling through paid media
• Build:
• Audience engagement
• Brand visibility
• Organic reach
• Inbound demand
• Identify platform-specific trends and growth opportunities

Optimization & Scaling

• Monitor campaign performance daily and make proactive adjustments
• Improve:
• CPL
• CPA
• CTR
• ROAS
• Conversion rates
• Run structured A/B tests across:
• Creatives
• Audiences
• Headlines
• Bidding strategies
• Landing pages
• Identify scalable opportunities while maintaining efficiency
• Stay ahead of:
• Platform updates
• Privacy changes
• Attribution shifts
• Algorithm updates

Analytics, Tracking & Attribution

• Track and analyze performance across:
• Paid channels
• Organic channels
• Landing pages
• Funnel stages
• Own:
• Pixel setup
• Event tracking
• UTM structures
• Attribution workflows
• Use:
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Platform dashboards
• Build reports focused on:
• Insights
• Trends
• Recommendations
• Revenue impact
• Translate data into actionable growth decisions

Cross-Channel Collaboration

• Align marketing initiatives with sales and revenue goals
• Collaborate with:
• Design teams
• Content teams
• Sales teams
• Leadership
• Provide feedback on:
• Ad creatives
• Messaging
• Funnel performance
• Landing pages
• Contribute to broader:
• Growth marketing
• Lifecycle marketing
• Demand generation initiatives

What Success Looks Like

• Consistent growth in qualified leads and pipeline
• Reduced CPL and CPA over time
• Improved ROAS and campaign efficiency
• Strong organic engagement and inbound growth
• Scalable paid and organic acquisition systems
• Fast testing and optimization cycles

What Makes You a Strong Fit

• Performance-driven and analytical
• Comfortable owning campaigns from strategy to execution
• Strong understanding of:
• Paid acquisition
• Organic growth
• Funnel optimization
• Audience psychology
• Able to balance creativity with data-driven decision-making
• Strong communicator who can clearly explain performance insights

Requirements (Must-Have)

Experience

• 3+ years of hands-on digital marketing experience
• Strong experience managing campaigns across:
• Google Ads
• Meta Ads
• LinkedIn Ads
• Proven ability to generate B2B leads and measurable pipeline growth
• Experience managing campaigns across multiple acquisition channels

Core Skills

• Deep understanding of:
• PPC strategy
• Audience segmentation
• Retargeting
• Funnel optimization
• Attribution models
• Strong experience with:
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Conversion tracking
• Ability to independently:
• Launch campaigns
• Manage optimization
• Analyze performance
• Scale results
• Strong copywriting and conversion-focused messaging skills

Nice to Have

• Experience with:
• HubSpot
• Salesforce
• Marketo
• Organic social media growth experience
• Experience managing:
• Multiple client accounts
• Large advertising budgets
• Familiarity with:
• Canva
• Adobe Creative Suite
• Google Ads or Meta certifications

What a Typical Day Looks Like

• Review paid and organic performance dashboards
• Optimize bids, budgets, audiences, and creatives
• Launch new campaigns, tests, or content initiatives
• Analyze funnel performance and identify bottlenecks
• Collaborate with design and content teams on new assets
• Audit tracking and attribution accuracy
• Build reports with actionable recommendations

Execution. Testing. Optimization. Across all channels.

Key Metrics (KPIs)

• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Conversion Rate (CVR)
• Organic engagement and inbound lead contribution
• Pipeline and revenue growth
• Budget efficiency and scalability

Performance is measurable. So is success.

Why This Role Stands Out

• Ownership across both paid and organic growth
• Opportunity to manage multi-channel acquisition at scale
• High-impact role directly tied to revenue growth
• Strong focus on testing, optimization, and measurable outcomes
• Growth opportunities into:
• Growth Marketing Lead
• Head of Marketing
• Demand Generation Manager
• VP of Growth

Interview Process

• Application Review
• Initial Interview (Strategy + Channel Experience)
• Technical Interview (Campaign Deep Dive + Real Scenarios)
• Final Interview
• Offer & Background Verification

Apply Now

If you:

• Love growth marketing and paid acquisition
• Understand both paid and organic growth systems
• Think in funnels, attribution, and conversion optimization
• Enjoy testing, scaling, and improving performance

This is a strong opportunity to join a fast-moving, performance-driven marketing environment.