Influencer Marketing Manager

Job Description

We are looking for an Influencer Marketing Manager who will build the influencer marketing direction from scratch and turn it into a scalable and stable user acquisition channel.

The main goal of this role is to make influencer marketing responsible for at least 15% of new user acquisition into the GoMining app.

This role combines strategy, partnerships, analytics, and performance marketing.

Responsibilities

• Build and scale GoMining’s influencer marketing strategy from scratch.
• Define influencer verticals, content formats, geographies, and creator segmentation.
• Fully manage influencer operations through platforms such as impact.com:
• creator onboarding
• tracking
• payouts
• reporting
• Source, evaluate, negotiate, and manage relationships with influencers and creators.
• Manage channel budgets and monitor unit economics.
• Launch and optimize campaigns across YouTube, TikTok, X, Telegram, podcasts, and other platforms.
• Test hypotheses related to formats, messaging, CTAs, landing pages, and conversion flows.
• Work closely with performance marketing and content teams to ensure consistent messaging.
• Build reporting and analytics around CAC, LTV, attribution, conversion rates, and creator performance.
• Scale successful partnerships and optimize underperforming campaigns.

Requirements

• 2+ years of experience in influencer marketing, affiliate marketing, or partnerships.
• Experience working with impact.com or similar influencer / affiliate platforms.
• Strong understanding of crypto, Web3, or DeFi ecosystems.
• Strong understanding of attribution and analytics tools:
• AppsFlyer
• GA4
• Hotjar
• One-links / tracking systems
• Experience working with a data-driven approach and performance metrics.
• Strong negotiation and relationship management skills.
• English C1+ is required.
• Additional languages are a plus.

Nice to Have

• Existing network of crypto / fintech influencers and creators.
• Experience scaling influencer channels globally.
• Experience working with app-based or subscription products.
• Experience in performance marketing or paid acquisition.

Benefits

• Professional growth: support for courses, conferences, and English learning (up to 100% coverage).
• Work-life fit: remote or hybrid format with flexible hours across international teams.
• Paid leave: up to 28 vacation days +  8 company holidays + 5 personal days per year
• Recognition programs: structured performance reviews and team awards.
• Team culture: retreats in international locations (for example, company apartments in Cyprus).