Senior Growth Marketing Manager (Remote, United States, EST/CST)

Job Description

APPLICATION DEADLINE: We encourage you to apply soon if interested, this role will be taken offline based on applicant volume. 

We recognize that job searching can sometimes feel uncertain, and we want to be respectful of your time and interest. We're committed to providing updates after the review period and thank you in advance for considering M-Files as your next career opportunity.

Who We Are

M-Files is redefining how work gets done. Our context-first document management system offers purpose-built business use cases—spanning universal and industry-specific workflows—to enable secure collaboration, automate processes, and ensure governance.

Unlike traditional systems, M-Files organizes content around the context of your business, connecting documents to related people, projects, and transactions. With our unique metadata-driven architecture, organizations can model content in line with their business processes, unify information across silos, and apply AI at scale. The result is greater productivity, reduced risk, and smarter, faster decisions for over 6,000 customers in 100+ countries. 

At M-Files, our Guiding Principles unite us across diverse cultures and personalities:

1. Make It Happen – We set bold goals, take ownership, learn from mistakes, and relentlessly pursue results.
2. Help Others – We lead with kindness, assume good intentions, hold one another accountable, and celebrate wins together.
3. Love Customers – We put customers and partners at the heart of everything, delivering value with respect, fairness, and speed.

To learn more about us we encourage you to visit our company page.

To learn more about how we became a Certified Great Place to Work visit, Working at M-Files | Great Place to Work.

Summary of the Role

We are seeking two Senior Growth Marketing Managers to drive pipeline generation through AI-powered, account-based marketing programs in North America.

This role is not a traditional event or content marketing position. It is a revenue-focused operator role, responsible for identifying high-value target accounts, executing precision campaigns, and generating qualified pipeline and bookings from ICP-matched accounts.

You will operate at the intersection of marketing strategy, sales execution, and AI-driven production, working closely with the North American sales and SDR teams to deliver measurable business impact.

Success in this role is measured by Hand Raisers, pipeline sourced, and bookings closed won, not activity or lead volume.

Key Responsibilities

Vertical ABM Program Ownership — North America

• Executing the vertical ABM program across ICP-matched accounts, coordinating targeted campaigns across content, outreach, paid programs, and field events
• Planning and executing small, high-impact field events (e.g., executive dinners, roundtables) with defined pipeline targets and follow-up strategies
• Running targeted webinars and vertical campaigns aligned to specific audience segments and pain points
• Leading coordinated sales blitz initiatives, partnering with SDRs and AEs to drive outreach and engagement
• Developing and maintaining vertical-specific content assets (e.g., briefs, one-pagers, competitive materials)
• Tracking and reporting on program performance, including accounts engaged, Hand Raisers generated, pipeline created, and bookings influenced

AI-Powered Execution & Optimization

• Using AI as a primary tool for campaign execution, including data analysis, content generation, targeting, and personalization
• Analyzing account data to identify clusters of high-fit prospects based on firmographic, technographic, and intent signals
• Generating and iterating messaging, sequences, and campaign content using AI tools
• Leveraging AI to analyze campaign performance and continuously optimize outcomes

Sales Alignment & Revenue Impact

• Partnering closely with SDRs and Account Executives to execute coordinated account-based motions
• Ensuring strong alignment between marketing programs and sales priorities
• Supporting sales with targeted outreach strategies, messaging, and account insights
• Operating with full accountability for pipeline generation and contribution to bookings

How You Will Work

You will operate as a revenue-focused growth operator, leveraging AI to move faster and execute at scale.

• AI-Powered Targeting: Using AI to identify and prioritize high-value accounts
• Sales-Aligned Execution: Working alongside sales teams to execute coordinated outreach and campaigns
• Outcome Accountability: Owning pipeline and booking targets, continuously optimizing based on performance data

What Success Looks Like

• Consistent generation of qualified Hand Raisers from targeted ABM programs
• Measurable pipeline creation aligned to ICP accounts
• Contribution to closed won bookings from marketing-sourced initiatives
• Strong partnership with sales, driving coordinated and effective account engagement
• Continuous optimization of campaigns through AI-driven insights

Requirements

Required Qualifications

• 5–8 years of experience in B2B demand generation, growth marketing, or field marketing
• At least 2 years of experience running ABM programs in a SaaS or technology company
• Proven track record of generating pipeline through targeted marketing programs
• Experience executing field events and account-based campaigns
• Proficiency with Salesforce, marketing automation tools (e.g., HubSpot, Marketo), and ABM platforms (e.g., 6sense, Demandbase)
• Strong analytical skills with the ability to interpret performance data and make decisions quickly
• Excellent written and verbal communication skills

AI Fluency 

Active, daily use of AI tools (e.g., ChatGPT, Claude, Perplexity) for:

• Data analysis and research
• Content generation and iteration
• Campaign personalization
• Performance analysis and optimization

Preferred

• Vertical industry experience
• Experience working closely with sales teams in a revenue-driven environment
• Experience in creating sales enablement materials (e.g., sequences, messaging, competitive assets)

Participation in our Recruitment Process:

1.      Initial Screening w/People & Culture Team Member

2.      Hiring Manager (VP, Global Growth Marketing)

3.      Additional Internal Stakeholder(s)

4.      Final Interview w/CMO   

*Completed Recruitment Process Time Investment for Applicant: ~Approx. 3hrs

Benefits

Why M-Files?

We are a global company with Finnish roots and with our own product that we are greatly proud of!

By joining M-Files, you will get the opportunity to contribute to our success and growth, while developing your own expertise. Our team is fun, and our solutions are changing the market!

Our guiding principles of "Make It Happen", "Help Others", and "Love Customers" are highlighted through our daily actions as a team. Transparent communication and outstanding team spirit were listed as our strengths in our M-Filer Experience survey.

What We Offer: 

• As remote enabled company our employees enjoy the flexibility to establish their own life/work balance
• 10 paid holidays annually
• Unlimited PTO
• Matching 401K Plan (25% of employee's contribution up to the IRS max)
• Health insurance (PPO and HDHP/HSA plans offered)
• Dental insurance
• Vision insurance
• Life insurance (1x employee salary)
• Short-term disability (employer paid)
• Long-term disability (employer paid)
• Flexible Spending Plan (medical and dependent)